Award Winning Blog - Agitator

Learning from Politics: Hypertargeting

This week, we’ll look at some of the lessons we in the nonprofit world can learn from those in the political world. Wait! Don’t leave! There are lessons we can take from the political realm because they, like we, exist on donations. Imagine if, in November, your nonprofit was going to either win or lose: accomplish […]

Learn More October 1, 2018

Fundraisers I Fear: Part 3- Those Who Guess About Donors

In Fundraisers I Fear Part 1 and Part 2 I noted that two of the great handicaps facing many fundraisers is their inability to seek and determine reality while safely snuggled in a cocoon of self-belief and their ignorance of basic facts. The Third Fear, to complete this trilogy of traits that scare the hell out of me, is […]

Learn More September 28, 2018

How Can the DonorVoice Nudge Unit Help You?

Ok, so what can decision science do for you and your cause? The possibilities are limitless. In fact, there is a whole sub-field within the Decision-Making field dedicated to philanthropic behavior. From the widely known (but not widely practiced!) “identifiable victim effect” to the less known “unit asking”, Behavioral Science could make people feel […]

Learn More September 26, 2018

Introducing the DonorVoice Nudge Unit

What’s your biggest fundraising challenge? What did you set out to solve last year (or the year before, or the year before…) only to be facing it again in 2018? At last ! Behavioral scientists unite to solve your major fundraising problems. Why as a sector are we forever undermined by perennial problems like […]

Learn More September 24, 2018

The Essential Importance of First-Party Data

Nick just sounded the warning bell about the inaccuracy of third-party data. I want to follow up with a more fundamental question: Even if third-party data were more accurate, why would you want it? After all, looking at the Predictably Inaccurate study from Deloitte, when data-brokers had the data wrong and even when people found out […]

Learn More September 21, 2018

Laws, Sausages, and Third-Party Data

More and more fundraisers are falling in love with Big Data. Some use it to create “personas” in hopes of better segmenting their files. Others employ it for wealth screening and prospect research. Whatever use you make of it every data point should move your organization at least one step closer to the donor. Yet […]

Learn More September 19, 2018