Award Winning Blog - Agitator

When do donors lapse?

Back in May, I argued that you haven’t really acquired a donor until they’ve given permission, information, and/or a second gift. Let’s look at the end of a donor lifecycle – the moment they lapse. That one is easy, you say. We have a business rule that says someone is lapsed after they haven’t given […]

Learn More August 16, 2018

WoW

Soon we’ll enter the “crank-up-for-year-end-giving-and-2019- acquisition -efforts” phase of the year and we’ll have lots to say about key elements of all that. However, let’s not forget that behind all the research, advice, commenting and debate the Agitatorand our readers engage in we’re all participants in a shared and fundamental mission: changing the world. Making […]

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Awareness Versus Impact: Which Do Donors Choose?

Does raising awareness sell? That is, do people want to donate money to raise awareness about an issue or organization? Or do they want to fund efforts to remediate wrongs directly? Robert Smith and Norbert Schwarz wanted to find out. Actually, being good scientists, they wanted to analyze donor’s metacognition about awareness activities vis-à-vis whether […]

Learn More August 15, 2018

EMAIL: The King of the Digital Hill

Email – not Facebook, Twitter, Instagram and other social media platforms—remains King of the Hill when it comes to driving online advocacy action and contributions. That’s the key nugget delivered to nonprofit news and public media organizations by Jesse Littlewood, a campaigner and digital strategist who’s helped build Common Cause’s impressive digital advocacy and fundraising […]

Learn More August 14, 2018

Native Advertising: Can It Be More Than Clickbait?

As our donor pools shrink from overfishing, it’s important for us to bring new people to giving and philanthropy. To date our business models are built on a cornerstone of getting people who give to care about our organization. But, to insure a brighter future we need to look beyond this and motivate folks who […]

Learn More August 13, 2018

The Definition of Fundraising Success

We’ve talked about a few different definitions this week, and about what is and isn’t important. Now I’ll pose a question to which I have a possible answer, but I look to you to give alternate definitions. What is fundraising success? I’m thinking there are two components: Your organization’s doors stay open and you progress […]

Learn More August 10, 2018