Award Winning Blog - Agitator

WANTED: VP of Video Game Fundraising

Chances are your organization doesn’t have a fundraiser in charge of video game fundraising. Does this mean you may already be missing out on some pretty big bucks and an even bigger future? I ask the question only because of the remarkably meteoric rise of online recreational gaming and its fundraising potential. Each month 100 […]

Learn More January 12, 2018

Revenge of the passive loyals

It is a truth universally acknowledged, that a loyal donor in possession of strong commitment, must be in want of things to do beyond their donation. Or at least we believe so. We look at the graphs of value and they usually show that those who volunteer, advocate, walk, etc. in addition to their donations […]

Learn More January 11, 2018

… And Facebook Taketh Away

Yesterday, we talked about transaction-fee-free donations through Facebook and how, all other things equal, you’d probably rather own the constituent relationship, thank you very much. But, I also mentioned it might be OK to drive donations through Facebook’s donate button while in Facebook’s organic reach. ( Organic reach is the total number of unique people who […]

Learn More

Facebook Giveth…

“Timeo Danaos et dona ferentes” (“I fear the Greeks, even when they bear gifts”) — Virgil, Aeneid Facebook has announced that it is eliminating its five percent transaction fee on donations to nonprofits (personal fundraisers still have a 6.9% + $.30 fee in the US). In a NY Times piece, donors report it being simple […]

Learn More January 10, 2018

Google Giveth and Google Taketh Away

For those who weren’t reading search engine marketing news over the holidays, instead spending “quality time” with “family” and “friends,” there was an earthquake for nonprofits who use Google Grants. I must preface this with the fact that Google is the only major advertising platform I know of with a program like Google Grants. Facebook […]

Learn More January 9, 2018

Fundraising Beyond @RealDonaldTrump

I confess. I spend far too much time transfixed by happenings on social media than I should. Whether it’s the ravings of the unstable @realDonaldTrump, or Facebook’s all-too-slow striptease toward the truth about its role in providing fertile ground for Russian election trolls there’s a lot going on that I find fascinating. But here at […]

Learn More January 8, 2018