Award Winning Blog - Agitator

The Taxman Cometh, Part 1: The Downside of the 2017 Tax Bill for Nonprofits

We’ve had a few reader requests to talk about the nonprofit implications of the new tax bill. The trick in meeting this request is that 1) smart people on this issue disagree and 2) I’m not one of the people in #1. So I’ll try to lay out the gloom and doom case today, the […]

Learn More March 14, 2018

What Ask String Works Best?

The life of a direct response fundraiser is filled with so many questions – far more questions than answers. Take the question, “How much should we ask for?” Usually the question is answered with the conventional application of a formula based on previous giving. For example, 1.0X, 1.5X, 2.0X highest previous gift –or some variation […]

Learn More March 13, 2018

Are Your Segmentation Skills a Joke?

IF you depend solely on RFM for your segmentation you’re leaving tons of money on the table. IF you buy into the idea of “personas” created by navel-gazing or demographics (age, gender, income, education) you’ve not only wasted time and money, but you’re leaving even more $, £, € on the table. If you buy […]

Learn More March 12, 2018

Level Three Feedback: Using Feedback to Model

You had an acquisition package that beat your control like the control owed it money. Turns out that putting in a coin and a notepad and address labels and a back-end premium in that package really increased response rate! You have a new control! Fast forward a year. Your donor file isn’t growing the way […]

Learn More March 9, 2018

What Linda and Susan can teach you about segmentation

If you are interested in learning more about segmentation, we’re doing a free webinar on April 4th called “Why your donor segmentation and lack of real donor journeys cost you donations”. This is a one–post version of what we’ll spend an hour on in that webinar. Now to Linda and Susan… Linda and Susan are […]

Learn More March 8, 2018

Level Two Feedback: Using Feedback to Fix Your Systems

The YMCA thought they knew what their members wanted. Then they asked their members. The results, from The Power of Habit: “[T]he accepted wisdom among YMCA executives was the people wanted fancy exercise equipment and sparkling, modern facilities. The YMCA had spent millions of dollars building weight rooms and yoga studios. When the surveys were […]

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