Award-Winning Blog


Any Space Between Your Words?

Copy writing is all about the words.  Or is it? What about all the little bits pushed in between?  Punctuation usage can tell us a lot about writing style.   Which copy looks easier to read?  You don’t need to see any of the words to pick the one on the left.  If you picked the […]

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Experience Is Not Strategy

Magnus Carlsen is one of the greatest chess players of all time and didn’t just master the game, he got bored of it.  So he helped popularize Chess960, a version where the back-row pieces are shuffled around.  He did this to help players stop their overreliance on memorized openings and forcing them to think, not […]

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Silicon Valley, ActBlue, and the Great Unraveling

If irony were rocket fuel, we could launch the James Webb Space Telescope into the next galaxy—or ship Elon Musk to his beloved Mars. How else to explain the spectacle of Silicon Valley billionaires—men, yes, men– whose fortunes were built on science, data, and publicly funded research—now gleefully backing a political regime waging war on […]

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If Your Strategy Works for the ‘Average Donor,’ It Works for No One

We treat the average gift like gospel – reporting, obsessing and buidling decks on it.  That would make sense if donor behavior followed a nice, clean bell curve, tall in the middle, tapering on both ends. In that world, averages matter. Standard deviation matters. Outliers? They’re noise. But your donor data probably doesn’t live in […]

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Short Sentences Didn’t Kill Good Writing, Lazy Ones Did

Sentences have gotten shorter. Way shorter.  In the 1700s, the average English sentence ambled along for 40–50 words like a drunk uncle telling a fishing story. Today, we average 15–20 words before we feel the need to hit “period” and move on with our lives. This isn’t some “vibe shift” it’s measurable.  Sentence lengths have […]

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The Contagion of Giving

We don’t usually review children’s books here at The Agitator. But today, we make an exception—not out of novelty, but necessity. We’re All in This Together: Leo’s Lunchbox, a new picture book written by Senator Raphael Warnock and illustrated by TeMika Grooms,  might seem like a simple tale for little ones: a boy shares his […]

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