Award Winning Blog - Agitator

127 Facts About Video Marketing

Is there any fundraiser out there who hasn’t tested/tried video as a tool? I hope not. But just in case you still need some context or convincing or ideas, try browsing this infographic, presenting 127 Facts (you probably didn’t know about) Video Marketing from WebsiteBuilder.org. Some fascinating data here … 70% of YouTube views come […]

Learn More June 22, 2017

The Board Meeting Swipe File: Fundraising Costs and Investment

‘Tis the season of board meetings and budget reviews for those organizations with fiscal years beginning in July. So, there’s no better time to offer up this Agitator Board Meeting Swipe File on Fundraising Costs and Investment in Fundraising. Here’s a brief compilation of resources and advice that may come in handy as you explain […]

Learn More June 21, 2017

What Do You Want To Know?

Being donor centric begins with listening to donors. OK, it actually begins with deciding to make the necessary organisational culture shift: Yes, we must listen to our donors if we want to retain them and survive. So now that you’re listening, what are you listening for? Imagine yourself as that guy in the submarine with […]

Learn More June 20, 2017

A REALLY BIG Deal!

Frankly, we’re gobsmacked. Astounded, awestruck and absolutely thrilled by a massive undertaking by UK fundraisers and other leaders in the voluntary sector that should attract the serious attention and participation of all of us — on every continent. Today the Commission on the Donor Experience released its overview of recommended changes to transform fundraising from […]

Learn More June 19, 2017

Selling The Experience

Angel Aloma gave us a hugely important reminder in his recent article — Selling the Experience — in NonProfitPRO. When I first saw the title, I expected another article — like many we’ve written in The Agitator — on the importance of the quality of interaction nonprofits have with their donors and our need to […]

Learn More June 16, 2017

Positioning a nonprofit

Jack Trout passed away last week. And if you don’t know the name, you almost certainly know his concept: positioning. Trout coined the term “positioning” and first used it in a 1969 article. He then co-authored Positioning: The Battle for Your Mind with Al Ries, a classic ranked the top media and marketing book of all […]

Learn More June 15, 2017