Award Winning Blog - Agitator

Still Need A New Year’s Resolution?

Here are some possibilities, courtesy of Seth Godin … Insulate yourself from anonymous angry people Expose yourself to art you don’t yet understand Precisely measure the results that are important to you Stay blind to the metrics that don’t matter Fail often Ship Lead, don’t manage so much Seek out uncomfortable situations Make an impact […]

Learn More January 1, 2024

Best of 2023: Just Make Sure They Spell My Name Right

Phineas T. Barnum, the 19th-century American showman and circus owner, reportedly said, “I don’t care what they say about me; just make sure they spell my name right.” It’s a great line and often, it’s true. Exposure to the brand increases awareness and it tends to accrue to the positive. We’re predisposed to have a […]

Learn More December 29, 2023

Best of 2023: Gift or Donation?

Synonyms, right? Not really. Words matter. Which is used more often to frame the request, donation or gift? Pretty evenly split. Among the top 100 U.S. Charities 83% use “gift” and 83% use “donation” followed by “support” and “contribution” at very distant 30% and 24%, respectively. And yes, that all adds up to well north […]

Learn More December 27, 2023

Continuing An Agitator Christmas Tradition

For some it’s the Yule Log. For others, mistletoe, For still others, mincemeat pie. For us, it’s Christmas carols. Here is The Agitator’s most enduring tradition. For our 17th Christmas, and into our eighteenth year, we urge you to get into a mirthful holiday spirit by enjoying to this unforgettable rendition of O Holy Night. […]

Learn More December 24, 2023

Best of 2023: Bud Light

Why did the Bud Light boycott work? I’ll reluctantly make the case that it did work on financial terms if only to get past that debate point and on to the point of the post, which is what we can learn from the social and psychological dynamics of it. Bud Light was the top selling […]

Learn More December 22, 2023

Best of 2023: Hokas vs. Allbirds

Even non sneaker geeks probably recognize one or both brands, Allbirds and Hokas. Both started as niche, specialty shoes catering to unique markets. Allbirds first gained traction as eco-friendly, casual sneakers with the finance-bro, Silicon Valley crowd. Hokas gained popularity with hard-core runners and specialty running shoe stores. So far so good. But Allbirds founders […]

Learn More December 20, 2023