Award-Winning Blog


Substitute Donor For Panelist

Online survey research companies build panels of millions of consumers willing to participate in periodic survey research. They are paid to do so but research shows they also do so out of goodwill. These panel companies are analogous to charities with major acquisition costs and retention issues galore.  Plus, these panel companies use email solicitations […]

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We Choose Words, Our Words Reveal Us

Policymakers rely on academic economists to “follow the science” and objectively model out how X impacts Y.   For gosh sakes, they use formal modeling methodologies and other quantitative analysis, all peer reviewed.  In the larger political swamp surely these creatures are the more objective, non-partisan ones. Alas, no.  In novel research published in the Economic […]

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Everybody Wants Their Own Toothbrush

Psychologists have introduced thousands of new constructs and measures over the past few decades in their quest to understand human behavior. Check that, it seems to have nothing to do with understanding human behavior, which is, in theory, their job.   Instead, it appears to be the confluence of publisher bias for novelty and everybody wanting […]

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Is “Which Test Won?” the Right Question?

Charity X believes in in the importance of a healthy home where families can live together. They provide rehabilitation services to working families who are trying to develop themselves to follow American traditions and support their communities. Charity X believe every person deserves the protection of a home. They provide free critical repairs to the […]

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It’s Time to Steal

Today’s headlines seem like the work of a dystopian copy editor gone batshit crazy. Sadly,  they’re real and reflect the reality on which they’re based.  Here’s a sampling of just a few from last week “In Court, Porn Star Details Sex with President.” “VP Hopeful Continues Media Tour Despite Questions About Shooting Puppy.” “Democrats Save […]

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Who Are You?

The Twenty Statements Test (TST) was created by two social psychologists in the 50s’.  Maybe I’m waxing nostalgic but give me the days of low creativity, high literal simplicity in my assessments. The test is nothing more than completing this sentence, “I’m a __________.”  19 times.  Kidding, 20, times, c’mon. It’s an interesting self-reflective exercise […]

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