Award Winning Blog - Agitator

Who benefits from your direct marketing?

Lenny Briscoe of Law and Order fame would never have said cui bono. He would have dismissed it as fancy lawyer talk with a quippy, world-weary one-liner. But like every good investigator, he believed in cui bono, Latin for “who benefits?”. The idea is that the person most likely to have committed a crime is […]

Learn More September 29, 2016

No More Grumpy Fundraisers

Each day for the past 10 years Tom and I have pored over dozens of blogs, papers, presentations and speeches prepared by scores of fundraisers. Not only are we witness to the daily parade of good and bad ideas in our trade, but it’s a terrific way to keep up with changing times. So it […]

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New free peer-to-peer webinars

Please join us on Wednesday, October 19, for the second Peer-to-Peer World Virtual Conference! DonorVoice and three other companies that serve nonprofits have come together to share our experience with and knowledge of peer-to-peer fundraising. In one day, at no charge, you’ll learn how to: Improve your donors’ experience Modernize your approach to data Raise more […]

Learn More September 28, 2016

Your Donor Went Missing!

You lost a donor today. In a large nonprofit, say 100,000 donors, you actually lost something like 123 donors today. In a really big organization, say 500,000 donors, you lost 615 donors … TODAY! Did you even notice? Did you see them go? Did you wave good-bye. Do you know why they left? Did they […]

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Guesswork: The Enemy of Retention

The numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year. That’s because the likelihood of boosting retention occurs only when fundraisers, communications folks, donor service managers, program officers, CEOs and board members — virtually everyone in the organization — understand why […]

Learn More September 27, 2016

Ultimate Collection Of Loyalty Statistics

Of course I can’t personally vouch for the claim made by this headline, but it’s so audacious that I decided to pass the article on nonetheless. The authors — loyalty program marketers Access Development — report that they’ve recorded every publicly available piece of data they could find regarding customer engagement and loyalty and compiled […]

Learn More September 26, 2016