Award Winning Blog - Agitator

Losing Donors Through Your Donate Page

In The Hidden Cost of Complexity I noted that given a choice, the harder something is to use, the less people will use it. The more difficult something is to read, the fewer people will read it. Our sector spends millions and millions on making things more complex and only a tiny amount understanding how […]

Learn More August 31, 2016

More Gold For The Lapsed Donor Mine

In yesterday’s Neglected Gold Mine of Lapsed Donors I closed with two questions: What are you doing to find out why your donors are leaving? And what are you doing to get them back? Although no one responded to the ‘why’ question, three experienced veterans and pros were the first to respond to the ‘what’ […]

Learn More August 30, 2016

The Neglected Gold Mine of Lapsed Donors

I’m glad Tom raised the issue of ‘lapsed’ donors in his post, When To Give Up On A Donor. The issue of seemingly inactive or financially unproductive donors receives to little serious attention. In the direct response part of the trade, ‘lapsed’ donors are too often mechanistically shoved into various RFM buckets with little understanding […]

Learn More August 29, 2016

I’m Dead, Since 2003

Yesterday’s post, When To Give Up On A Donor, kicked off a good discussion of how to approach lapsed donors. And I want to preview … Roger has written a spectacularly thorough post on that subject which we’ve scheduled for Monday. It’s an entire mini-course with a treasure of pertinent links. A post you’ll want […]

Learn More August 26, 2016

You’ll never look at your A/B test the same…

Back in my salad days of working for a nonprofit (which was as of three weeks ago; time moves pretty fast nowadays), I was looking back at test results of a campaign we ran with our agency partner. We did 15 panels of 20,000 per, each with the same RFM segments in equal amount. Think […]

Learn More August 25, 2016

When To Give Up On A Donor?

I’ve had two experiences that make me question when to give up on a non-responsive donor or member. From too many donor focus groups, I’ve carried away the observation that a startling number of donors don’t even know they’re donors — that is, donors to the specific cause or charity that has them under the lens […]

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