Award Winning Blog - Agitator

Data. Toys. Tactics. Messaging. Human Nature.

If you had to pick one area in which to improve your fundraising prowess, just one, which of these would you focus on … Data/analytics — what to measure and how to learn from it; Toys — mastering new technology and tools (like Search optimisation and social media and mobile); Tactics — how to actually […]

Learn More April 8, 2016

Please Annoy The Pig — II

Roger was so agitated after writing his last post — Please Annoy The Pig — that he prematurely hit the ‘Publish’ button and within nanoseconds his advice was blasted to you by our ever-at-the-ready Feedblitz service! So if you haven’t noticed it yet, Roger’s post is probably just a few items down in your in-box. In […]

Learn More April 7, 2016

Please Annoy The Pig

As a little boy I grew impatient when others — especially grown-ups — didn’t seem to understand the wisdom of my advice, let alone act on it. In the moments of my frustration Grandma Craver would take me aside, put her arms around me, and looking me the eye soothingly say, “Roger, you shouldn’t try […]

Learn More April 6, 2016

Boost Your Retention Rate In 3 Minutes 54 Seconds

Study after study, Agitator post after Agitator post, warn that failure to properly and promptly thank and recognize donors is a sure fire way to lose them. So, rather than preach this again for the umpteenth time, learn first hand from Anne Schneider, a real, live donor, why slow or no thanks drives donors away. […]

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McKinsey On Customer Experience

The Agitator, especially in the persona of Roger, has been hammering away at the importance of improving ‘customer service’ in the context of cultivating donor commitment and retention. Here, here and here are some examples. But if you still aren’t convinced, take a look at what blue-chip corporate consultant McKinsey & Company has to say on […]

Learn More April 5, 2016

Make Your Donors Feel Awesome

Last week both Tom and I dealt with the issue of ‘consistency’. My post Yawning All the Way to the Bank emphasized the importance of being consistent as follows: Do Not abandon proven channels like direct mail in favor of the unknown or unproven. (And, of course, at the same time staying alert to new […]

Learn More April 4, 2016