Award Winning Blog - Agitator

Is Channel Integration Worth It?

Lots of fundraisers talk about integration. Few truly practice it well. And even fewer view its possibilities through the lens of practicality. This is why Australian fundraiser Sean Triner’s post To Integrate or Not To Integrate: That is the Question is a ‘must read’ — and a ‘must share’ among the silos in your organization. (Of course […]

Learn More January 27, 2016

Donors: Clients Or Customers?

A short blog post from Seth Godin has been rattling around in my head. He posits some key differences between ‘clients’ and ‘customers’. For example: “The customer buys (or doesn’t buy) what you make. The client asks you to make something.” Both types exist objectively in the marketplace, and both represent legitimate marketing opportunities. But Godin’s also getting […]

Learn More January 26, 2016

Door Acquisition Series #3 – NEEDED: A Better Plan

Many fundraisers tell me that donor acquisition is one of their biggest problems. If that is truly the case then why in the world are they attempting to solve such a big problem with cookie-cutter strategies and woefully incomplete plans and procedures? Part of the answer may lie in the silos that exist separating ‘acquisition’ […]

Learn More January 25, 2016

Avoiding Excommunication

This January, like all previously, my in-box is full of marketing prognostications about the coming year — which channels must get more attention, new skills that must be mastered, where marketers are going to spend more money, plus expected trends, trends and more trends. I plow through most of them, and most recently, from Direct […]

Learn More January 22, 2016

Unconscious (Dis)Trust

With his two (so far) in-depth articles on donor acquisition, Roger’s been laying on some heavy stuff to start off the new year. And he’s still ‘just’ talking about how to determine how much to spend (that is, invest) in acquisition and the concepts/metrics involved. See here and here. Yet to come are subjects like […]

Learn More January 21, 2016

Donor Acquisition Series #2 – Lifetime Value: The Key Metric

A drunk loses the keys to his house and is looking for them under a lamppost. A cop comes over and asks what he’s doing. “I’m looking for my keys,” he says. “I lost them over there.” The policeman looks puzzled. “Then why are you looking for them all the way over here?” “Because the […]

Learn More January 20, 2016