Award Winning Blog - Agitator

The Donor And The CIO

Thanks to NonProfit Pro, I was pointed to an article in CIO describing the efforts of the American Cancer Society to develop a 360-degree view of its supporting individuals, be they relay-fundraisers, donors, caregivers and/or survivors. The ‘and/or’ goes to the nub of the matter, as individuals relate to ACS in a variety of capacities […]

Learn More March 21, 2016

Leverage The Political Noise

The Chronicle of Philanthropy just headlined a story, Political Gifts Don’t Hamper Philanthropy, based upon Blackbaud data indicating that charitable donations don’t really diminish in an election year, despite the intensity of political solicitations. But the more interesting story was actually one re-referenced in the article, Elections and Economy Offer Challenges to Fundraisers in 2016, […]

Learn More March 18, 2016

It’s OK To Abuse Animals. Just Don’t Fight For Their Rights.

Here at The Agitator politicians are a never-ending source of amusement and amazement. Tom — safely tucked behind a moat called the Pacific Ocean that surrounds The Agitator’s Southern Hemisphere HQ in New Zealand — where he tries to explain the Donald Trump phenomenon to horrified and petrified Kiwis. But today my attention today is drawn […]

Learn More March 17, 2016

Using Psychology To Fundraise

Back in January I noted an article by Claire Axelrad — 9 Valuable Shortcuts to Influence Nonprofit Donors — in which she described how to use some proven precepts of persuasion psychology to improve your fundraising prowess. Here’s another go at the same theme … this time 15 ways psychology can boost commerce sales from ClickZ […]

Learn More March 16, 2016

Fundraising Change Is Like Climate Change

The greatest fallacy in nonprofit thinking is that maintaining the ‘status quo’ is the least risky of all strategic options. In fact, in this era of rapid change and shifting demographics there is almost nothing as risky as sticking with the status quo. Most fundraisers — even the most sophisticated among us — intellectually recognize […]

Learn More March 15, 2016

Audubon en Español

Whenever we see a US nonprofit doing something special to address the huge potential Hispanic audience, The Agitator likes to draw attention to it. So today, ‘felicitaciones’ to the National Audubon Society. According to Pew Research, about 36 million people in the US speak Spanish at home. Recognising that, as reported by NiemanLabs, Audubon is translating into Spanish many […]

Learn More March 14, 2016