Award Winning Blog - Agitator

Mobile … Mobile … More Mobile

You, and consumers, and by extension donors, can’t get enough mobile these days. The hours used are going up. The preference over desktops is solid and rising. Even simultaneous use of digital devices is becoming common. The addiction to smartphones and their apps is astonishing to an old fart like me. For example, according to eMarketer, by […]

Learn More February 26, 2016

6 Main Reasons Fundraising Fails

While Roger and I like to believe we sit at the right hand of Zeus, bestowing unsurpassable fundraising wisdom on mere humans from on high, the truth is, there’s plenty of sound advice around if you but seek it out. Here’s an example that came to me by way of one of my many fundraising/nonprofit news feeds. […]

Learn More February 25, 2016

Better Face-2-Face Through Feedback

Tom’s piece on Donor Loyalty should remind us all of how little information we really have when it comes to understanding the commitment and loyalty of individual donors. As a result most fundraisers rely on conjecture and so-called ‘best practices’. We look at brand surveys, surveys of general donor populations and organization-specific donors hoping to […]

Learn More February 24, 2016

Do Donors Want To Be Loyal?

Rummaging through some old files on a completely unrelated mission, I stumbled upon some interesting data from a comprehensive donor survey conducted for a prominent national US nonprofit a decade ago. In view of the relentless hammering away The Agitator does on donor retention, I thought it might be worthwhile to share a couple of […]

Learn More February 23, 2016

Protecting Donor Privacy

Efforts by the F.B.I. to compel Apple to break the encryption of the San Bernardino murderer’s iPhone is a stark reminder of the paradox faced by those living in a free society. Because of the current fear and fixation with ‘terrorism, some will find it easy to justify making an exception to this effort at […]

Learn More February 22, 2016

Read. Repeat.

Agitator readers in the U.S. who took last Monday off to celebrate Presidents’ Day missed a real gem. So first thing today, go back and read Tom’s post, Become a Youtility, based on Claire Axelrad’s brilliant piece in NonProfit Pro. In a nutshell that post and the links embedded in it covers everything The Agitator’s been preaching […]

Learn More February 19, 2016