Award Winning Blog - Agitator

Smartphones: Part 1, The Data

Today is the first of two overview articles on smartphones, marketing and fundraising. This first article deals with smartphone ownership and usage in the US. [I would expect similar patterns in the other countries where Agitator readers tend to congregate.] Tomorrow I’ll turn to marketing implications, featuring two or three ‘guide’ resources I think fundraisers will […]

Learn More May 19, 2015

REPEAT! Take This To Your Board & CEO Today!

“Here’s your disturbing wake-up call for Monday, September 17th …” That’s how The Agitator started its week nearly 3 years ago. That post — Take This to Your Board & CEO Today! — warned of the tsunami-like wave of major media stories spotlighting questionable fundraising practices and alerted readers that great damage was in store […]

Learn More May 18, 2015

Direct Mail Will Outlive Us All

Direct mail is: [ ] Dead [ ] Near Dead [ ] Nowhere near dead. Over the 9 years Tom and I’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from […]

Learn More May 15, 2015

Is Your Nonprofit Still Google-Friendly?

Way back when (2013), The Agitator reported — Are You Ready To Pass Inspection? — on a Google study on donor online giving. As we noted: “One of the key findings was the extent to which donors now appear to comparison shop before giving. The Google study says 75% of donors begin the research they conduct on […]

Learn More May 14, 2015

Time For A New Deal For Donors?

Ken Burnett has just completed his 5 part series on the Future of Fundraising with a thought-provoking finale: Fundraising and the rule of law. [ You can read The Agitator’s summary of the Introduction and first Four Parts here and here. Better yet, bookmark or place in your ‘Classics’ or ‘Top Priority’ folder Ken’s complete and unabridged […]

Learn More May 13, 2015

Have I Mentioned Online Video Before?

Yes. Probably enough to make you think I own stock in one of the major online video platforms, like Brightcove or Akamai [I don’t; but with 7 billion plus videos watched every day on YouTube and Facebook, I wish I could buy some.] OK, so I’m addicted. I don’t think a day goes by that […]

Learn More May 12, 2015