Award Winning Blog - Agitator

LTV … The GPS For Fundraisers

As I emphasize repeatedly in my book, Retention Fundraising, over the long haul, Lifetime Value (LTV) is the most significant measure for benchmarking and steering your fundraising efforts. In fact, as Charlie Hulme, head of DonorVoice’s U.K. operation, puts it, “Unless you believe you’ll find the cure/right the wrong/feed every child with your next appeal, it’s […]

Learn More March 12, 2015

Donor Trends For 2015

Last week, Fundraising Success ran 4 Nonprofit Donor Demographics Trends for 2015 in which four fundraisers offered their prognostications. Actually, most of the comments were more about the future in general, as opposed to 2015 per se. I love to bounce my own speculation against other crystal-ballers, so here goes. 1. Sustainer giving The most happy-making observation, from Carl […]

Learn More March 11, 2015

Nonprofit Video Winners

The 2015 DoGooder Video Award winners were announced last week at the Nonprofit Technology Conference. The awards are sponsored by the Nonprofit Technology Network (NTEN), YouTube, and See3. The Best Nonprofit Video Award went to The Breath Before created by the UK’s Cystic Fibrosis Trust. The ImpactX Award went to Now Is the Time for […]

Learn More March 10, 2015

Selma And Fundraising

As I watched the moving news coverage of the 50th anniversary of “Bloody Sunday” — the March from Selma to Montgomery — I wondered: how many of today’s fundraisers know where the money came from to make that historic event happen? Probably not very many. And that’s sad because the history of how great social […]

Learn More March 9, 2015

Hidden Donor Frustration Experiences On Your Website

Somewhere in Fundraising Land right now there’s a meeting where folks are debating colors, content, navigation and other visible elements of their website. Unfortunately, few are paying serious attention to spotting and fixing what matters most: the invisible and frustrating traps that visitors and donors will encounter on that website. Neuromarketing guru Roger Dooley calls […]

Learn More March 6, 2015

70 Steps To Getting Your Direct Marketing Right

It’s been awhile since we featured master direct marketer Denny Hatch. Search him in The Agitator archives and you won’t be disappointed. He speaks his mind and he speaks wisely. For those who prefer lists to narrative, Denny’s latest list could well qualify as the mother of all DM lists. Called The Direct Marketer’s Checklist, it’s simply a […]

Learn More March 5, 2015