Award Winning Blog - Agitator

Can’t Invent Needs

In a recent post, Seth Godin argues: “I can’t think of a single time that an individual or an organization has created a brand-new worldview, spread it and then led that tribe.” He notes that there were social rebels before there were Harley Davidson motorcycles, and Rastafarians before Bob Marley. His point in Inventing a tribe […]

Learn More November 21, 2014

More ‘Deception’ … Keeping The Pot Stirred

My post on Tuesday — Your Views On The Trick or Tweak Debate — has generated some spirited discussion of the ‘overhead aversion’ issue. While passions are inflamed, I thought I might pour some more fuel on the fire … which is what you should expect from The Agitator. So here are two attempts to […]

Learn More November 20, 2014

Start Discriminating Among Your Donors

Editors’ Note: The following is an excerpt from Roger’s Retention Fundraising: the new art and science of keeping your donors for life. Available here in paper or e-book versions. ————————————————————————- All donors are not equal. At least not when it comes to building retention and lifetime value. The sooner you identify your best donors and […]

Learn More November 19, 2014

Your Views On The ‘Trick Or Tweak’ Debate?

Could you resist reading an article titled: “Simple tweak could nearly double the amount you give to charity”? And what would be your first expectation of what that ‘tweak’ might be? A matching gift offer? Some design/creative gimmick? A breakthrough premium? Use of a video? A magic word in the email subject line? Well, the […]

Learn More November 18, 2014

Fundraising Data And The Cost Of Embalming An Elephant

Dearly Beloved, I grew up in the death business — flowers, funerals and the high cost of dying — and I’m sure glad those high-priced days are long gone. Today there are many options. Cremation. Low cost, bio-degradable ‘green’ caskets. Consumer funeral societies. All aimed at bringing reality and reasonable costs to the post-death process. […]

Learn More November 17, 2014

State Of The Canadian Nonprofit Web

It’s been 10 years and 5 Harry Potter movies since 2004 and the approach of Canadian nonprofits to their websites hasn’t changed much since. That’s the conclusion of the brilliant 2014 State of the Web Nation, a landmark website benchmarking study of Canadian charities. This detailed study, conducted over the past 11 months and just […]

Learn More November 14, 2014