Award-Winning Blog


Don’t Read This Post Till Saturday

If you are inclined to read this post on Friday, or any other weekday, please refrain. Weekdays are work days … days when fundraisers should be raising funds. This post features a link to an article from the Non-Profit Marketing Blog about social media, which means pretty much by definition that it’s not about raising […]

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Who Better To Talk To?

If you are seriously interested in arresting your nonprofit’s declining retention rate, there are several approaches you can take — tactical improvements to your cultivation and renewal streams, improving ‘customer service’ aspects of your operations, telling a more compelling story (delivering both emotion and results). Of course these are not mutually exclusive approaches … probably […]

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Don’t Talk To Me When I’m Not Listening

Tom’s Black Monday post Help Isn’t on the Way is the second of a one-two punch alerting us to two deadly and widespread trends summarized by the research firm Analytical Ones on their blog: The scary phenomenon of shrinking files caused by poor retention and lousy acquisition rates; and, The fact that new donors (average […]

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Help Isn’t On The Way

Here’s some bad Monday morning news from our friends at Analytical Ones. These are folks you might not want to bring along to cheer up your next Board meeting! Last week The Agitator mentioned their article, Unsustainable Trends. There they were talking about the sad day when growth in your average gift size can no […]

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Pew On Social Media

As in Pew Internet Research, that is. I was going to try to go the entire month of January without mentioning social media (this is chiefly a fundraising blog, after all), but here I am … caving in barely half-way into the month. Pew has published its latest round of research into social media use, […]

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The Experts On Retention

Blackbaud has done the nonprofit sector a favor by compiling a new eBook, npEXPERTS: Show the Love. The eBook shares the insights of 13 leading fundraising professionals, including The Agitator’s very own Roger Craver. Here’s the line-up: The Case for Donor Retention: Why Retaining Donors is the Single Most Important Piece of Your Long-Term Fundraising […]

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