Award Winning Blog - Agitator

Your Boss Wants ‘The Plan’

Fundraisers have pulled the trigger on year-end fundraising, and with fingers crossed for a successful year-end feeding frenzy, most have turned their attention to selling their 2014 budgets to their bosses. What does the boss want to know? [Now, hold your tongue a moment! Back in February we gave Agitator readers a chance to rate […]

Learn More November 18, 2013

Thoughts On National Philanthropy Day

Around the globe today, more than 100 communities and 50,000 people will have participated in events and celebrations marking National Philanthropy Day. These events, much like the one we attended on Tuesday organized by the Miami Chapter of the AFP included award ceremonies, galas, luncheons, seminars and other special activities. Outstanding donors, volunteers, corporations, foundations, […]

Learn More November 15, 2013

Is Giving Considered Or Impulse?

Very few people get up in the morning, look in the mirror, and say to themselves: “Today I’ll make a donation to … [fill in the blank — cure cancer, sponsor a child in Bolivia, save the planet from global warming, support my local ballet company.]” Instead, their attention is pinged by a relevant event, […]

Learn More November 14, 2013

7 Questions For Your 2014 Marketing Plan

With November almost half gone, there’s not much we can timely advise regarding your year-end marketing/fundraising program. For the next 90 days or so, it’s all about execution. Much of your execution will be online, so I do hope you noted Roger’s advice yesterday about breaking through the Gmail barrier. So now let’s turn to […]

Learn More November 13, 2013

Heads-Up for Year-End Email

Here are two factoids to alert you to some tweaks you should be making in preparation for your year-end fundraising activities. 74 percent of consumers/donors use Google search; 60 percent own GMAIL accounts. So what? In mid-to-late July Google introduced Gmail Tabs, a change to its Inbox designed to differentiate between what they call ‘Primary’ […]

Learn More November 12, 2013

Mobile Marketing

Marketers (maybe more accurately, market researchers) love to create new consumer segments to spin theories about. I can’t resist this stuff, just out of intellectual curiosity … and sometimes I actually pick up an insight. So I was curious to read about ‘Affluencers’ — a composite of affluents (household income of $100K+) and influencers (those […]

Learn More November 8, 2013