Award Winning Blog - Agitator

What Do You Want Me To Do?

Too many marketing communications leave the potential respondent asking: “So, what exactly do you want me to do?” Too often the communication takes too long to get to that point (or, in the worst cases, never gets there!), or offers too many choices (overwhelming and confusing — and therefore — paralyzing the prospect), or is […]

Learn More October 31, 2013

Re-Publish: 30 Brilliant Bits Of Online Fundraising Wisdom

NOTE: The Agitator website’s hosting service ‘malfunctioned’ last night, so we’re re-publishing our last post. Sorry about that … and thanks for the alerts we received from readers. Tom & Roger How long have we been raising money online now? I mean, seriously. I guess I would track it back to 1999/2000, when serious software […]

Learn More October 30, 2013

30 Bits Of Online Fundraising Wisdom

How long have we been raising money online now? I mean, seriously. I guess I would track it back to 1999/2000, when serious software tools began to appear from Convio and GetActive. So that’s a bit shy of 15 years. So I confess to being a bit skeptical when this white paper — 30 Brilliant Bits […]

Learn More

Selling Potatoes

What if your job was selling potatoes? Literally. Over at the US Potato Board. Do you think you’d be bored? I’ll come back to potatoes in a moment, because I just saw a potato marketing campaign and website that blew me away. But I’ll admit that I’ve never met a french fry (‘chips’ to our […]

Learn More October 29, 2013

The Land Of Lost Donors And The Sea Of Sameness

I hope you’ve had time to absorb and think about Tom’s epiphany that lapsed donors don’t ‘disappear’ into some Land of Lost Donors. Instead, large numbers of donors who leave you don’t stop giving; they simply switch their giving to other (and probably similar) organizations. In fact, as we’ve noted, 36% of all donors who […]

Learn More October 28, 2013

Defecting Donors Don’t Disappear … They Switch

I hate to pile on … but I will. A couple of days ago Roger wrote about the high attrition cost of poor customer service, suggesting that the same applied to poor donor services. Here’s another study on the subject; this one from consulting firm Accenture. Their study, across 32 countries, Accenture Global Consumer Pulse, […]

Learn More October 25, 2013