Award-Winning Blog


Boomer Bonanza … Deferred

In 2014, the last of the Baby Boomers turn 50 — Jeff Bezos, Russell Crowe, Nicholas Cage (it’s his birthday today), Michele Obama, Sandra Bullock, Stephen Colbert, Lenny Kravitz, Courtney Love, Barry Bonds, Melinda Gates, Susan Rice, Don Cheadle, and of course the eternally-50 Roger Craver. A good crew. They will be the last to […]

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Stay The Course Or Step Change Fundraising?

Yes, there are some ‘uncontrollables’ that will influence your fundraising success in 2014 — consumers’ confidence about their economic well-being, major breaking events/tragedies (political or natural), and of course the extent to which you laid proper groundwork (or failed to) in 2013. Still, in no small part, your nonprofit’s fundraising performance in 2014 will be […]

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Top Online Videos Of 2013

Let me take a wild guess … you are not really doing any heavy lifting today on the fundraising front. At best, you’re weeding out your email folder. Or trying to figure out how to use the latest digital device you received (or, more likely, bought for yourself) for Christmas. So here’s a simple, fun […]

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We Hope You Hit The High Notes in 2014

For our seventh Christmas, and into our eighth year, we invite you to share our favorite Agitator tradition … enjoy this unforgettable rendition of O Holy Night. As we’ve noted before, this performance brings tears to Tom’s eyes, as it takes him back to Midnight Mass and his Catholic grammar school choir days. We guarantee […]

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12 Days Of Giving

Why does Google have to invent it?! Imagine this as your year-end appeal. Twelve days featuring twelve different aspects of your nonprofit’s program, each with a unique giving opportunity, each explained with its own graphic or video. Try Google’s version. A kind of ‘Advent calendar’ of giving. Roger and I think your donors would find […]

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There Are No Perfect Charities

Marketing maven Seth Godin just posted Which Charity? In his article, he poses a series of questions that he suggests might help a prospective donor zero in on just the right charity to receive his/her benevolence. Two of his questions reinforce the notion that donations are really about individuals expressing themselves … “Is this donation […]

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