Award Winning Blog - Agitator

Copywriters As Migrant Workers

I always know it’s autumn because the most sensitive of the copywriters begin to whine louder than usual. Caught in the pressure cooker of working on year-end appeals and acquisition packages for the New Year, there’s only so much client and agency idiocy a copywriter can take. Fortunately, I won my copywriter manumission some years […]

Learn More October 24, 2013

“Your Call Is Important To Us. Please Continue To Hold.”

Do you really know what good donor service looks like? I sure hope so, because as we’ve reported before, nearly 20% of all donors who drop out quit because of lousy donor service. Consequently, any organization serious about improving its retention rates had better be deadly serious about the quality of donor services it provides. […]

Learn More October 23, 2013

Charity Videos Get Viewed

Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick. Ace fundraiser […]

Learn More October 22, 2013

Online Video Grows, Driven By Mobile

What a surprise! The latest figures from comScore show that online video viewing continues its upward trajectory — 87% of the US internet audience watched online video in September 2013, consuming 46 billion content videos (average length, 5.1 minutes) and 22.9 billion ad views (average length, 40 seconds). All that amounted to 1,248 minutes of […]

Learn More October 21, 2013

The Fundraising Talent Puddle

Commenting on Tom’s Ingredients of Retention Success post, Mazarine Treyz of Wildwoman Fundraising poses the intriguing question of whether retention of donors may possibly be related to an organization’s ability to retain its professional fundraisers. Mazarine asks… ” In other words, have we ever stopped to think, ‘Huh, how long do our fundraising professionals stay? […]

Learn More October 18, 2013

Want To Acquire Donors?

What’s the best way to get a new donor or member? At first blush, you might think of the answer in terms of which medium to use — direct mail, email, web conversion, face-to-face, social media. But think again in terms of how to capture interest most effectively from ‘birds of a feather’? This time […]

Learn More October 17, 2013