Award Winning Blog - Agitator

Is Your Online Fundraising Like Warby Parker?

Warby Parker launched in 2010 selling eyeglasses online. The founder loathed the idea of physical retail space, planning to cut out the middleman, eliminate the landlord and avoid long-term leases. Today they have 200 stores in 36 states. The founder of apparel store Everlane said he’d rather shut the company down than open a physical […]

Learn More May 31, 2023

Memorial Day 2023

MOURN. REMEMBER.

Learn More May 29, 2023

Are You About To Lose Out On The Best Fundraising Season Of The Year?

With 211 shopping days left until Christmas of course there’s plenty of time to get ready for the year-end giving bonanza. Right? The problem is that the much-touted—almost sacred– belief that the year-end giving season is the best giving season is at, best, an incomplete belief, and perhaps a full-blown myth. Summer season may in […]

Learn More May 27, 2023

Speed Up Interest by Slowing Down

You ever watched paint dry? How about a high-speed car chase? It turns out slowing down video can make it better but only if the scene is sufficiently fast or complex. And the slowing down accentuates the affect in both directions – positive/negative videos get judged more positively/negatively. A child or animal running with joy […]

Learn More May 24, 2023

The Story of Story

It’s a real page turner. The book you can’t put down because you’re so engrossed. You mentally “transport” into the narrative world, experiencing the story events and characters’ emotions as if they were your own. That’s powerful stuff. So powerful that’s probably not surprising that being transported does the following, Increases positive feelings Makes one […]

Learn More May 22, 2023

Attraction or Persuasion?

Is your fundraising persuading or attracting? Persuasion is convincing potential donors to contribute to your cause, often through emotive appeals and urgent calls to action. Attraction is aligning with donors’ existing values and passions and fostering organic support. Persuasion aims to align a donor’s perspective with the cause, attraction aligns the cause with the existing […]

Learn More May 19, 2023