Award-Winning Blog


We’re Sorry Ben!

The Environmental Defense Fund (EDF), one of my alma maters, flubbed it last week, sending a message that graded its many online activists. One who contacted The Agitator received a ‘D’ … and wasn’t happy about it. I’m not sure what interpretation of human nature would have led EDF to think that chastising its activists […]

Learn More

Donor Fatigue … Even Angels Get It

Now I’ve heard everything. Donors on Nantucket Island have given enough. They’re all tapped out. There’s hardly a free evening any more … what with all the celebrity cocktail parties to attend. So reports the Cape Cod Times, as cited by Nonprofit Quarterly. Said one beseeched, but well-heeled resident: ““We’re full of angels, but you […]

Learn More

I Love You … I Love You Not …

When it comes to the recipe for lasting, committed relationships, there’s no ingredient as important as consistency. Whether it’s your best friend, your spouse, partner, favorite restaurant, toothpaste or razor blade, I’ll bet that consistency is a main thread that runs through all these relationships. Your best friend or partner didn’t get to be ‘best’ […]

Learn More

How To Talk About Fundraising Costs

Like it or not, far too many folks judge a charity by its cost of fundraising and ‘overhead’. From regulators to the media, from charity watchdogs to far too many nonprofit boards — and even some fundraisers themselves — the false metric of ‘cost of fundraising’ has created a big mess of misunderstanding. Fortunately, the […]

Learn More

The First Gift Was An Accident

How many lists have you seen giving rules you should follow to retain a donor? I hope you collect them all, because retaining a donor is the most important task in fundraising. Even more important than acquiring the donor in the first place (I hope a few readers go head-to-head with me on that proposition). […]

Learn More

With A 9-Person Social Media Team, They Better Get It Right!

Would you associate AARP, the voice of America’s 50+ population, with adroit use of social media? If not, think again. AARP has some 80 Facebook pages with over a million fans, an active presence on YouTube and Twitter, and a “toehold” in about 15 other online platforms. Of course, if you have a nine-person team […]

Learn More