Award Winning Blog - Agitator

Who Are The Nonvoters?

As we head into the US presidential choice, and candidates zero in on the final thousands of likely, but undecided, voters in America, the non-story is about those who are not likely to vote. This report from Pew Research looks at the nonvoters, who in 2008 were 43% of the voting age population. Here’s the […]

Learn More November 2, 2012

Acquisition: Using The Web To Boost Postal Mail Prospecting

How can you use online advertising to reinforce traditional direct mail campaigns and boost returns? Until recently, despite many noble efforts, the answer was almost always, “You can’t and you shouldn’t ‘cause it just doesn’t work. And the reason was/is that most online advertising models — whether based on contextual or keyword search or behavioral […]

Learn More November 1, 2012

High Net Worth Donors Are Normal

According to the Bank of America’s latest survey of high net worth giving (done in conjunction with the Center on Philanthropy at Indiana University), major gift donors are like the rest of us plebeians in one respect … They don’t like to be over-solicited and they don’t like to be asked for the wrong amount (38% […]

Learn More October 31, 2012

Never Too Old For Mobile

Awhile back we reported on America’s New Mobile Majority, noting that over 50% of US mobile subscriber now use smartphones. The post included extensive mobile use data from Pew Research. Additional data indicates that 36% of consumers read emails on mobile, rising to 55% among 18-34 year old; and 10% use mobile as their principal […]

Learn More October 30, 2012

What are those Facebook likes and Twitter followers worth?

Social media channels have not historically been the place where money changes hands. In other words, Facebook is less the open air marketplace (think eBay) and more the Tuesday night book club and Saturday morning soccer gathering. For proof, look no further than Facebook desperately, and unsuccessfully at the moment, trying to monetize 1 billion […]

Learn More October 29, 2012

Acquisition – Direct Mail: The Exquisite Corpse

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. After all, they argue, “online” is far cheaper and faster, plus donor demographics are changing, so it’s only a matter of time before direct mail is dead and buried. Only trouble with these dire predictions is that they’re not supported by facts […]

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