Award Winning Blog - Agitator

Multiscreen Is The Message

Google last week released a remarkable study on how people access and use digital content these days. It’s an easy ‘must read’ with this excellent infographic presentation provided via TechCrunch. The bad news for all you old-timers out there … only 10% of our daily media interactions are based on old-fashioned radio, newspapers and magazines; […]

Learn More September 4, 2012

Time Magazine’s ‘Wireless’ Issue

I haven’t downloaded the digital version yet, but this OnlineSpin synopsis of Time’s “The Wireless Issue” makes the edition ‘must read’ in my book. Some articles: 10 Ways Mobile Technology Is Changing Our World Elections Will Never Be The Same Doing Good By Texting Bye-Bye, Wallets Gadgets Go To Class (using mobile in the classroom) […]

Learn More August 31, 2012

Remember Telemarketing?

Hopefully the 47% of Agitator readers who were ‘on the job’ in the 20th Century do! Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. Here’s a report on what she had to say about how to […]

Learn More August 30, 2012

How to (and not to) define a loyal donor

In the nonprofit sector this is most often defined by transactional variables, namely some combination of R (recency of last gift), F (frequency of giving) and M (monetary amount). The major problem is the almost tautological nature of the equation. These are outcome measures on both sides of the equal sign. This formula presumes (though […]

Learn More August 29, 2012

Lessons From Mitt

Mitt Romney and the Republican National Convention own the political headlines this week. So I thought it was timely to pass along some info on how the Romney campaign is using the marketing tools we fundraisers employ. First is an article on Romney’s data mining. Does this sound familiar? “The project relies upon a sophisticated […]

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Hug Your Favorite Fundraiser Today

An unsung fundraising hero of mine died last week. Services for Glenn Hoffman, 50, will be held this morning in Alexandria, Virginia. His life and dedication must be celebrated, because Glenn represented — in a quiet, steady, and non-flashy manner — much that is great in our trade. Glenn’s direct response fundraising career spanned nearly […]

Learn More August 28, 2012