Award Winning Blog - Agitator

We’re In It For The Money

Frankly, I would have written the matter off as a tempest in a teapot, but this situation is grist for a good debate among Agitator readers. Here’s the situation. There’s a niche group of companies that use online petitions to generate acquisition leads for nonprofits. The email addresses of the petition signers are then sold […]

Learn More October 26, 2012

Words Are Precision Tools

Roger might have overwhelmed you with numbers and analysis in his recent two detailed posts on acquisition and lifetime value, here and here. I’ll grossly oversimplify what he established with the numbers. It boils down to embracing this mindset: Treat a first-time giver as a lead, not a donor. If you then deal with these […]

Learn More October 25, 2012

At Last! A CRM System Designed For Retention

No sooner had Tom reported the grim facts contained in the AFP’s 2012 Fundraising Effectiveness Report than we received news that should brighten many hearts. Before delivering the good news, here’s a nutshell summary of what the AFP found that, in Tom’s words, “drives home the futility of pouring newly acquired donors into leaky buckets.” […]

Learn More October 24, 2012

‘Be Your Donor’ Day

As Network for Good sees it — and we agree … “Before you send your next appeal, before you drive donors to your website and before you launch your year-end plans, you absolutely must set aside time to put yourself in your donor’s shoes to guarantee that your fundraising strategy will inspire them to give […]

Learn More October 23, 2012

Acquisition: Its Costs And ROI – Part 2

A drunk loses the keys to his house and is looking for them under a lamppost. A cop comes over and asks what he’s doing. “I’m looking for my keys” he says. “I lost them over there.” The policeman looks puzzled. “Then why are you looking for them all the way over here?” “Because the […]

Learn More October 22, 2012

The Media Environment For Marketing

Anyone in the marketing biz, and that certainly includes fundraisers, needs to be mindful of the evolving media environment in which consumers seek and use information. BI Intelligence offers this excellent and very comprehensive slide presentation on the state of the internet, including its relationship to other media. What will probably be of most interest […]

Learn More October 19, 2012