Award Winning Blog - Agitator

UK Donor Commitment Study Recorded Webinar

DonorVoice conducted a webinar in partnership with Ken Burnett and SOFII to share our recent findings measuring donor commitment in the UK. The full, recorded webinar is below. If you have any questions or comments please just let us know. You can reach us directly at kschulman@thedonorvoice.com or 202-246-9649. One administrative note: 1) You can […]

Learn More August 27, 2012

Acxiom On Driving Customer (Donor) Retention

Here are some results of a study regarding customer loyalty completed by the customer data powerhouse, Acxiom. This study is well worth a read. Acxiom was surveying corporate marketers, but the case made regarding customer retention and how to build it applies 100% to fundraisers, and the refrain is the same as we all hear […]

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“What Does Your Organization Do?”

Tom Ahern, master communicator, just emailed a great riff against ‘elevator speeches’. I trust it will show up here. Hasn’t everybody been telling you you need one? For that rare moment someone notices the logo on your handbag, or asks you what you do in the passenger lounge? But Tom says, if your objective is […]

Learn More August 24, 2012

Women Are Better Donors

In the Chronicle of Philanthropy Holly Hall just covered a new study finding that older women (Boomer and older) are more generous than older men, other key factors held constant (similar incomes, number of children, education level). The study, Women Give 2012, was done at the Women’s Philanthropy Institute at Indiana University’s Center on Philanthropy. […]

Learn More August 23, 2012

UK Donor Commitment Study Presentation

DonorVoice conducted a webinar in partnership with Ken Burnett and SOFII to share our recent findings measuring donor commitment in the UK. The slides below are the ones used in the presentation. If you have any questions or comments please just let us know. You can reach us directly at kschulman@thedonorvoice.com or 202-246-9649. A couple […]

Learn More August 22, 2012

Is This Any Way To Launch Your Annual Appeal?

Earlier this month, The Agitator praised Charity: Water for the effectiveness of their reporting back to donors. Sorry to sound like a broken record (hmmm … does anybody under 50 know what that means?!), but I just can’t help myself … these folks get it right. Is this any way to launch an annual fundraising […]

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