Award Winning Blog - Agitator

Commitment Is Everywhere

At Loyalty360.org, I came across this article — Are Your Customers Brand Loyal or Category Loyal? — which looks at customer loyalty in the consumer package goods (CPG) realm. We’re talking diapers and toothpaste. The author, Suzy Cox, focuses on the steady rise of ‘private label brands’, which now account for roughly 23% of unit […]

Learn More September 11, 2012

Year-End Fundraising

Writing at Connection Cafe recently, Sara Spivey offered these suggestions for getting your year-end fundraising act together … now! As Sara outlines … September Conduct a database audit: make sure supporter records are up to date and identify any missing data records and amend them Make sure you have email, street addresses and phone numbers […]

Learn More September 10, 2012

Politics On Social Net Sites

Pew Research has just published findings on social nets and political activities. Here are some key findings: 36% of social networking site (SNS) users say the sites are “very important” or “somewhat important” to them in keeping up with political news. 26% of SNS users say the sites are “very important” or “somewhat important” to […]

Learn More September 7, 2012

The Online Yield From Direct Mail

Stacy Guidice at Grizzard sent us these interesting stats on the extent to which first-time online gifts are driven by direct mail. Analysts at Grizzard matched first-time online gifts against mailing lists used in parallel for one of their clients, Rescue Missions. A median of 35% of first-time online gifts could be matched back to […]

Learn More September 6, 2012

Coca-Cola Fundraising

Each afternoon at around 2:30 the daily gem-filled missive from Jeff Brook’s Future Fundraising Now arrives in my e-mailbox. Part wit, part iconoclast, almost always spot on, Jeff is merciless on much of the foolishness – branding studies, focus groups, ‘creative’ advertising, laborious organization-centered copy – that destroys effective fundraising. Last week a special treat […]

Learn More September 5, 2012

Multiscreen Is The Message

Google last week released a remarkable study on how people access and use digital content these days. It’s an easy ‘must read’ with this excellent infographic presentation provided via TechCrunch. The bad news for all you old-timers out there … only 10% of our daily media interactions are based on old-fashioned radio, newspapers and magazines; […]

Learn More September 4, 2012