Award Winning Blog - Agitator

Wearing Out The Email Welcome Mat

Don’t like the political candidates? Here’s one more reason … They’re flooding your donors’ e-mailboxes. [As are all the online merchants who have already begun their Christmas pushes.] Here’s a good analysis from Politico.com on what the candidates are doing in terms of online fundraising. The report cites online email consulting firm Silverpop as saying […]

Learn More October 18, 2012

Acquisition: Its Costs And ROI – Part 1

There’s no question in my mind that a great deal of the furor over the ‘high cost of fundraising’ on the part of the watchdog groups, the press, regulators and many nonprofits themselves stems from absolute ignorance. Ignorance about what “acquisition” is, how it should be measured, and when or whether its costs should be […]

Learn More October 17, 2012

Acquisition Topics

Roger and I have begun preparing a series of posts focusing on donor acquisition. Here is a list of topics we plan to cover … although perhaps not as systematically as this outline might suggest. We’ll probably jump around as events, bloggers and our readers inspire us. 1. Investing — What should you pay? … […]

Learn More October 16, 2012

Acquisition, But First …

As promised, Roger and I are about to do some systematic posting on donor acquisition. But we are compelled — yes, compelled — to start the ball rolling with yet another warning about donor retention! Compelled because this recent ‘Must Read’ report — the 2012 Fundraising Effectiveness Report — from the Association of Fundraising Professionals […]

Learn More October 15, 2012

Online Video Engagement

A study from the Jun Group based on nearly eight million video ad views yields some interesting insights into how netizens are using this medium. For example … Length has less adverse impact on completion rates than anticipated (shades of direct mail experience!) — 99% completion for 15 sec. message, 92% for 60 sec. message, […]

Learn More October 12, 2012

Useful Promises

Here’s a Seth Godinism about marketing that might apply to fundraising … I’ve made one word change to help you decide. Useful and believable promises “That’s another way to think about marketing. We only sign up/pay attention to/pay for offers from marketers when: What’s promised is something we think is worth more than it costs […]

Learn More October 11, 2012