Award Winning Blog - Agitator

Building A Bridge Or A Moat?

Your charity’s issue or area of focus needs oxygen, like a flame, to stay lit. It requires exposure and active discourse to grow support and make material improvement against the problem. We’re all in the advocacy business. But is your approach building a moat or a bridge? The organizations in the orange circles are moat builders, […]

Learn More June 23, 2023

Last Chance

What a fortnight it’s been. Thank you Agitator readers for indulging over two weeks on one topic, Personality. We think it matters that much to understanding human attention, interest and action. And yes, DonorVoice has crass, commercial interest and we’ll end on that note while hopefully not souring the taste of the other Personality morsels […]

Learn More June 21, 2023

Matching Story to a Person’s Layers

I want a story that speaks to me. But who am I? A bundle of complexity just like you and exactly not like you. Personality Psychologists often talk about three layers of a person, The foundational, rough sketch layer are our broad personality traits. You’re extroverted, I’m introverted. You’re agreeable, I’m not. But there are […]

Learn More June 19, 2023

Impossible Today, Not Tomorrow

I recently heard the founder of Not Impossible Labs speak. He’s got an impressive and moving story, worth checking out. The big takeaway for me? Everything Possible today was Impossible at some point in the past. Therefore, Impossible is a fallacy or in need of a corollary, it’s only Impossible Today. Moving from Impossible to […]

Learn More June 16, 2023

Be Innovative And Traditional?

The post title reminds me of the spoof video making fun of management consultancies with the edict by the client to make 3 lines that are simultaneously parallel and perpendicular and the obsequious senior consultants promising it. Being Innovative and Traditional in format, design and copy seems impossible. At least if we’re limiting ourselves to […]

Learn More June 14, 2023

Morning Person or Evening?

Your morning or evening preference is heavily dictated by your circadian rhythm. This morning or evening-ness preference is also associated with your cognitive and emotional effectiveness. I’d love to time my marketing message to when people are more likely to be mentally plugged in, wouldn’t you? This is Personality week (1 of 2) and so […]

Learn More June 12, 2023