Award-Winning Blog


Creating Quality Donors From Scratch

Are you tired of playing “Donor Roulette” with your acquisition efforts? Growing weary of playing the numbers game and crossing your fingers for donor gold? What if we told you there’s a better way to know your donors from the get-go? A way to ensure you’re not just acquiring any donor but cultivating the right […]

Learn More

WANTED: Fundraisers and Consultants Who Can Count

Regular readers will note that we’ve been devoting a good deal of coverage lately to the use of AI, particularly as it relates to creative and copywriting.  Today, we’re hitting “pause” on AI and returning to 8th grade arithmetic. You know,  the type of intelligence that enables you to work with numbers in everyday life. […]

Learn More

Is AI Creative?

Creativity is often defined by three criteria, The idea or product is novel (original) and, Has value or utility (usefulness), Within a specific context or task (task appropriateness) AI can certainly devise novel works of music, art and writing.  It’s true AI has no cognition, emotions or experiences and therefore, its originality is limited to […]

Learn More

Remember When You First Fell In Love?

You were sure that exhilarating rush would last forever.  Alas, as we all know, the early flames of a long-term relationship usually die down.  A stable bond replaces the exhilaration.  BUT…that bond needs occasional juicing if it’s to stay healthy and deepen. A good deal of what the Agitator covers focuses on the essential task […]

Learn More

The Power of One Vs. Collective

Joseph Stalin said “the death of one person is a tragedy; the death of one million is a statistic.”  And Mother Teresa agreed, “If I look at the mass, I will never act.” Our sense of empathy and moral motivation to help tends to fall off when faced with a group in need versus an […]

Learn More

Repeat Giving Gamified

Wordle will tell me how many consecutive days I’ve played, my streak.  Same for Peloton and the activity app on my watch and phone.  Streaks, we love to maintain em’.  It becomes a goal unto itself. And if that goal is tied to an Identity – as runner or biker or puzzle person – then […]

Learn More