Award Winning Blog - Agitator

Don’t Dull Your Fundraising Sensory Symphony

There was a time when food purchasing was multisensory. The food buying experience of a bygone era involved, Taste: Local markets or small shops offered samples galore. Sampling is far less common, relying instead on packaging and branding. Smell: Food shopping used to be an aromatic experience, with the smells of fresh produce, baked goods, […]

Learn More May 10, 2023

Your Dual Message Pillars Should Be Bookends

If you take nothing else from this post, take this: an awful lot is known about your donors. Too often we think we know very little. Consequently, we believe tailoring messages to who they are is seemingly impossible. Sadly, this means everyone gets the same thing. Taxonomy is the science of naming, describing and […]

Learn More May 8, 2023

Death to Channels. Long Live Channels

Defining donors by channel is a bit like defining me by whether Amazon, USPS, UPS or Fed-Ex delivers my packages. It’s accurate and objective but I rarely make that choice and it’s inconsequential to why I bought what I bought. The channel I give in is often a function of exposure and where I happened […]

Learn More May 5, 2023

Dark Brandon Launches $2 Billion Campaign

A week ago President Biden officially launched his 2024 re-election bid with a web video recapping a busy two years of action and threats, and an online fundraising blitz. The blastoff was intended to squelch speculation that Biden wouldn’t run again, and start the process of raising tons of money. So how did it do? […]

Learn More May 3, 2023

Should You Turn Supporter Care Over to AI?

No is the short answer. The longer one, you should be using AI to significantly boost productivity and increase the number of successful outcomes. It’s worth noting supporter care is more than donor care. There are plenty of charities (e.g., health, education) whose donors also make use of the program/services side of the house. This […]

Learn More May 1, 2023

Mind The Gap

Intended behavior vs. actual behavior. That they don’t match up perfectly seems to invite the misleading adage that ‘people don’t do what they say’. In fact, the intention to do something is a great predictor of actually doing it. This means the primary focal point should be on what influences my intention, secondarily, the gap. […]

Learn More April 28, 2023