Award Winning Blog - Agitator

Videos Rock!

That’s one of the key messages from a new Experian report on consumer media habits — The 2012 Digital Marketer: Benchmark and Trend Report. Granted, Experian was looking at consumers not donors, but don’t kid yourself, it’s consumer marketing that drives us to use — and learn what to expect and demand from — all […]

Learn More April 26, 2012

Fresh Ideas And Cold Feet

I love this article by Ken Burnett on ‘failed’ tests: The tester’s dilemma: to go on, or give up? Technically speaking, only one of his examples was actually ever put to the test in the market … in the other cases, somebody got cold feet before the concept got to that stage. He uses the […]

Learn More April 25, 2012

OK, “Thank You!”

I’d like to say “Thank you” to all the readers who commented on my controversial No “Thank You” post of last week. I do so noting there’s no empirical evidence that thanking you will make you more likely to comment again! For suggesting that maybe “Thank you’s” to donors don’t matter, some of you concluded […]

Learn More April 24, 2012

Top SMS Campaigns

Lots of your donors, probably most of them, are avid smartphone users by now, and recipients of all sorts of text messaging (SMS) campaigns. A good source of info on how commercial marketers are using the channel is Mobile Marketer. Here’s their recent list of ‘Top 10’ SMS campaigns so far this year, with brief […]

Learn More April 23, 2012

8 ‘Duh’ Principles Of Direct Marketing

We fundraisers all have our ‘Duh!’ moments, often when we realize we’ve violated some cardinal rule of practice. Many Agitator readers responded ‘DUH!’ to my post yesterday, asking whether anyone knew, based on empirical evidence, whether thanking donors actually increased their subsequent giving. Don’t worry … I’ll return to that subject next week! But here’s […]

Learn More April 20, 2012

What the heck is a “donor experience” anyway?

Our friends at the Agitator picked up on a DonorVoice riff about donor experiences with a post making the point that the non-profit sector ignores the commercial sector obsession over customer experiences at their peril. The lack of brick and mortar storefront is no reason to discount a focus on experiences being served up to […]

Learn More April 19, 2012