Award Winning Blog - Agitator

How Much Is Your Organization Like Twitter?

Fire sale. That’s how Twitter is touting their latest ad offer. It’s a familiar fire sale to Agitator readers and every fundraiser who’s been in the field for more than five minutes. And it’s uber familiar to every donor on the planet. A match. Spend $250k, get $250k of free ads. I often hear consultants […]

Learn More February 8, 2023

Discover Fresh Potential in the New Peer-to-Peer Landscape

Otis and Katrina have done it again! I’m speaking of fundraisers/authors Katrina VanHuss and Otis Fulton. Their just-released Social Fundraising: Mining the New Peer-to-Peer Landscape — a must-read encore to Dollar Dash, their breakthrough guide to tapping the true potential of Peer-to-Peer fundraising. The potential of Peer-to-Peer fundraising (let’s call it P2P for brevity’s sake although […]

Learn More February 6, 2023

Adopters as Sustainers? Calling All Cat and Dog Lovers.

It can be a dog eat dog world in fundraising these days. Costs going up, yields down. Everybody wants more sustainers but how? What if the best source in the animal welfare world is your adopter file? To find out more and hear about this significant source of sustainers and share in actual experiences join […]

Learn More February 3, 2023

Quality Comes From Quantity But…

Author Ray Bradbury said, “Quantity produces quality. If you only write a few things, you’re doomed”. There’s at least three, fundraising nuanced takes on this. You’re running a quantity model business and have a set ratio of quantity to quality donors you bring in. This model fails for almost every charity save for the uber […]

Learn More February 1, 2023

Sell Me This Pen

To borrow from Boiler Room, “a sale is made on every solicitation you send. Either you sell the donor on why they should give or they sell themselves on why they shouldn’t.” The Hollywood, sales-genre movies are often fantastic and full of useful tidbits. Sell Me This Pen, famous in sales folklore and cinema, is […]

Learn More January 30, 2023

Are You Giving Your Donors the Trump Treatment?

For whatever unfathomable reason my brain somehow connected coverage of Donald Trump’s bizarre eulogy at a supporter’s funeral with some of the lousy behavior exhibited by some nonprofits in dealing with their donors. Let me explain. At a memorial service for Rochelle “Silk” Richardson, half of the rabidly vocal pro-Trump commentary duo of Diamond & […]

Learn More January 27, 2023