Award Winning Blog - Agitator

8 Seconds To Score

I noticed this post in email Insider regarding effective marketing emails. Here’s the kernel: "Studies show that subscribers will spend just eight seconds on most messages before clicking through or navigating away. Your emails will drive the most dollars if you take on the eight-second challenge and use that time (or even better, less time […]

Learn More April 8, 2010

Inspiration Via YouTube

Here’s a piece that demonstrates the efficacy of YouTube. Read the story, then watch the video … after about three minutes of standing ovation, you’ll be treated to an encore performance. It’s not about a charity or nonprofit … or — directly — about fundraising. But it does suggest that if you do inspiring work, […]

Learn More April 7, 2010

Kudos To Salvation Army

Here’s just a plain old "good news" post. The Salvation Army has done a terrific job of remaining relevant and vital in changing times. A great case study in organizational renewal, particularly as nonprofits begin to think more and more about competition from "fresh faces" in the sector. So, as reported in Philanthropy Journal, it’s […]

Learn More April 6, 2010

Excellent Online Fundraising Advice

Over Easter, I had a chance to read The 8 Online Fundraising Changes You Must Make in 2010, an excellent e-book by Katya Andresen at Network for Good. If you are looking for very practical tips in terms of techniques and best practices, you won’t be disappointed. But this guide is much deeper and richer […]

Learn More April 5, 2010

Who’s Got The Toughest Job?

Yesterday I talked about the OgilvyOne supreme challenge of salesmanship — selling a plain red brick. I’ve been thinking about what might be the equivalent challenge in the nonprofit arena today … is there a cause or charity that’s metaphorically the "red brick?" Dare I ask you if any of you fundraisers or communicators wake […]

Learn More April 2, 2010

Who Is Your Best Salesperson?

As reported in the NY Times, OgilvyOne has launched an international contest on YouTube to identify the "world’s greatest salesperson." Contestants must submit a 1-2 minute video in which they sell a common red brick! The winner gets a three-month fellowship at Ogilvy, during which they will help write a new "Guide to selling in […]

Learn More April 1, 2010