Award Winning Blog - Agitator

Busted Nonprofit brand

I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). Nancy does a terrific job of both dissecting the bad idea itself and then commenting on Komen’s communications response (or more accurately, lack thereof). She calls her article a case study … […]

Learn More May 5, 2010

No New Donors!

Seth Godin did one of his trademark "short but sweet" — and provocative — posts the other day, titled, No New Customers. Here it is in its entirety … What if a rift in the time-space continuum changed the universe and it was suddenly impossible to get new customers, new readers, new donors or new […]

Learn More May 4, 2010

Digital Issue Advocacy

Our friend and digital marketing consultant Nick Allen of DonorDigital developed this issue advocacy site — http://doilookillegal.com — for folks to express their opposition to Arizona’s new racist anti-immigrant law. Clever way to get folks engaged and use social media to spread the word. Nick, you deserve a raise! Tom

Learn More May 3, 2010

Coming Meltdown in Higher Ed

Since The Agitator has heaps of readers with .edu email addresses, I thought I’d pass along a blog post by Seth Godin especially for you! It’s called The Coming Meltdown in Higher Education (as seen by a marketer), and while it gives Godin’s full critique of today’s higher ed offering, here’s an especially pertinent excerpt […]

Learn More April 30, 2010

Haiti “Fundraising” Revisited

Back when the Haiti disaster struck, and $35 million was donated via mobile text, I was castigated by various Agitator readers (including my esteemed colleague Roger Craver), for questioning: "But is this really fundraising?" Today I rest my case. I urge you to read the entire post by Kristin Ivie on Social Citizens blog from […]

Learn More April 29, 2010

Create A “Passion Panel”

Starbucks uses its "Passion Panel" to come up with new products and line extensions. This is a group of Starbucks’ best customers who respond to online queries in return for perks. [What, you say, Starbucks doesn’t have enough variations on the Frappuccino already?!] Maybe your nonprofit could use a Passion Panel of your own best […]

Learn More April 28, 2010