Award Winning Blog - Agitator

A Reminder About Offer Testing

Here’s a brief article from the McKinsey Quarterly on "behavioral economics" … or why people make certain spending decisions and how they approach them. Each of the four principles/examples given relates to how a product is presented or priced in a retail context: 1. Make a product’s cost less painful. 2. Harness the power of […]

Learn More March 1, 2010

Definitive Study On Millennials

If you are trying to figure out Millennials (the 18-29 year old generation), here from Pew Research is the study you’ve been waiting for. The Millennials: Confident. Connected. Open to Change looks at Millennials across all dimensions — lifestyle, technology use, social and political attitudes — often including comparisons to older generations. The study is […]

Learn More February 26, 2010

Nonprofit Video Tips

Yesterday’s Agitator post raised the issue of combining direct mail and online video for fundraising purposes. And a few readers shared their experiences via Comments. Check them out. Then, coincidentally, today arrives this article from nonprofit marketing consultant Nancy Schwartz offering nine tips for nonprofits interested in producing videos. If you’ve done video production already, […]

Learn More February 25, 2010

Online Video Inspiration from Tufts

The NY Times had an interesting article yesterday on how Tufts University was inviting applicants for admission to submit YouTube videos as part of their applications. Great idea! While enterprising students have been sending videos with their applications for some time at their own initiative, it appears Tufts is the first school to incorporate online […]

Learn More February 24, 2010

Higher Ed Giving Tanks

As noted in Philanthropy Journal, the Council for Aid to Education reports that charitable giving to colleges and universities declined by 12% in 2009, to $28 billion. This was the steepest decline ever recorded. Over the last ten years, higher ed giving has averaged 4% per year growth. Also at this link is a listing […]

Learn More February 23, 2010

2009 Digital Media Review

Here is the 2009 Digital Media Review from comScore, which specializes in measuring the digital world (registration required). All the factoids you need on who’s using what (in the U.S.) to put your digital efforts into perspective. A few things that struck me … Reflecting the overall economy, retail e-commerce, at $210 billion, was down […]

Learn More February 22, 2010