Award Winning Blog - Agitator

Top Nonprofit Brands

Here from Harris Interactive, in order, are the "Top 10" nonprofit brands consumers say they would most likely donate to: Susan G Komen for the Cure American Cancer Society St. Jude’s Research Hospital Goodwill Industries Salvation Army Cleveland Clinic Heifer Project International Make-a-Wish Foundation Mayo Clinic American Red Cross And the big shall get bigger! […]

Learn More March 23, 2010

Memorable Marketing

I just really enjoyed these two articles … so bear with me … I’m sharing them. Both relate to memorable, durable marketing. Easy lifting for Monday. The first reports on a survey conducted for Forbes on the most memorable fictional brand spokespeople (often spokescreatures!). Survey participants were asked to rank 800 characters on 36 characteristics, […]

Learn More March 22, 2010

Legacy Marketing Pay-Off

A few days ago we published a post called the Secret Millionaire in Your File … all about an "average" donor who — out of the blue — left a seven-figure bequest to her alma mater. I stress "average" because this was an individual of no obvious wealth, BUT someone who turned out to have […]

Learn More March 19, 2010

Any Good Fundraising Videos?

I’m scratching my head as to why we haven’t looked into the availability of fundraising videos before. Not online pitches by nonprofits, but rather "how to" videos. But today in one of my various info feeds I was struck by an item describing this YouTube video — Nonprofit Tip #1 Secret to Fundraising Success. Naturally […]

Learn More March 18, 2010

Crowdfunding

Wired has a great article illustrating “crowdfundng,” the process by which groups can be formed online to target donations at a specific project. The Wired story features MyProjects, an initiative of Cancer Research UK. Using MyProjects, donors can choose specific cancer research they wish to fund, and follow progress on their particular research project. As […]

Learn More March 17, 2010

The Earth Is Flat

For five centuries, from the Phoenicians to the global exploration of the 15th century Spaniards the conventional wisdom of navigation rested on the belief that the Earth was flat. Venture farther than the known oceans and you would fall off the edge of the Earth into the mouths of dragons, the arms of sea monsters, […]

Learn More March 16, 2010