Award Winning Blog - Agitator

Coming Meltdown in Higher Ed

Since The Agitator has heaps of readers with .edu email addresses, I thought I’d pass along a blog post by Seth Godin especially for you! It’s called The Coming Meltdown in Higher Education (as seen by a marketer), and while it gives Godin’s full critique of today’s higher ed offering, here’s an especially pertinent excerpt […]

Learn More April 30, 2010

Haiti “Fundraising” Revisited

Back when the Haiti disaster struck, and $35 million was donated via mobile text, I was castigated by various Agitator readers (including my esteemed colleague Roger Craver), for questioning: "But is this really fundraising?" Today I rest my case. I urge you to read the entire post by Kristin Ivie on Social Citizens blog from […]

Learn More April 29, 2010

Create A “Passion Panel”

Starbucks uses its "Passion Panel" to come up with new products and line extensions. This is a group of Starbucks’ best customers who respond to online queries in return for perks. [What, you say, Starbucks doesn’t have enough variations on the Frappuccino already?!] Maybe your nonprofit could use a Passion Panel of your own best […]

Learn More April 28, 2010

Understanding Boomers

This post won’t help you raise more money tomorrow. However, it deals with a demographic and attitudinal shift that will affect nonprofit fundraising for decades to come. There are lots of "Boomer experts" touting their insights … you might say it’s a booming business. My favorite, because he’s so deeply grounded in data, which he […]

Learn More April 27, 2010

Make “Small” Your Advantage

Not every Agitator reader has a multi-million dollar fundraising and communications budget to work with! So we keep an eye out for fundraising advice that’s especially relevant for smaller nonprofits. Here’s an example from Doodig Blogs. This article — 5 Top Fundraising Mistakes Made By Small Nonprofits — stresses five points … all essentially about […]

Learn More April 26, 2010

Are You Invisible?

From a recent post by marketing maven Seth Godin: "…someone’s worldview, how they feel about risk or other factors, is beyond your ability to change in the short run. Sell people something they’re interesting in buying. If you can’t leverage the worldview they already have, you are essentially invisible." This is another way of talking […]

Learn More April 23, 2010