Award Winning Blog - Agitator

The Earth Is Flat

For five centuries, from the Phoenicians to the global exploration of the 15th century Spaniards the conventional wisdom of navigation rested on the belief that the Earth was flat. Venture farther than the known oceans and you would fall off the edge of the Earth into the mouths of dragons, the arms of sea monsters, […]

Learn More March 16, 2010

Would You Hire Your Boss?

OK, time to let your hair down. Matt at Matt’s Fundraising Blog offers these five qualities he would like to see in the top exec of any nonprofit: The Director must be passionate about a vision and able to communicate that vision in a way that gets people excited. The Director should be a manager, […]

Learn More March 15, 2010

Lessons from Haiti Giving

Network for Good, which itself processed $5.3 million in Haiti donations, offers some good observations about the experience. In their article, each of the following points is examined: Major charities represented, but smaller organizations raised significant funds More places to give online during a crisis creates big range in average gift size. Social media outlets […]

Learn More March 12, 2010

The Smallest Of Cues

Responding to our Boomers Reinventing 50 post, Sarah Spengler commented: "Tom – interesting that you should talk about AARP and their advertizing campaign: I just received some materials from them, having joined. very recently. Among their offerings are discounts on motorcycle insurance of all things. THAT told me I was in the right place. And […]

Learn More March 11, 2010

Boomers Reinventing 50

Two interesting articles about Boomers came my way in the last couple of days. Maybe some insights here for fundraising messages. The first, from Brandweek, discusses the new advertising campaign of AARP. It’s hard to imagine any outfit with a bigger stake in understanding Boomers and their aspirations. AARP does a ton research to inform […]

Learn More March 10, 2010

Top Ten Brands

I love lists like this. Here are the top ten brands of 2009 according to Millward Brown, a leading market research firm. Millward Brown uses an index based upon trust and recommendation to build its list. Find anything to quarrel with here? Who hasn’t bought a book on Amazon … then another … then another? […]

Learn More March 9, 2010