Award Winning Blog - Agitator

Excellent Direct Response Advice

Direct marketing pro (and publisher of Target Marketing) Denny Hatch, who’s seen it all, distilled a ton of experience into this article on direct response copywriting. I’ll summarize some of his takeaways here, but you’re doing yourself a disservice if you don’t taste the full flavor of Denny’s entire piece (our ".edu" readers will be […]

Learn More February 10, 2010

Who Do You Trust?

If there’s one approach marketers have been united in touting as the best form of advertising or promotion, it’s word of mouth recommendation … referrals and endorsements from friend to friend, colleague to colleague, relative to relative. I’d count myself as one of those marketers. Of course a huge surge of support for "word of […]

Learn More February 9, 2010

Facebook’s “Senior Surge”

Can’t ignore Facebook as a channel for reaching nonprofit donors. Apart from the sheer volume of traffic on Facebook, 112 million unique visitors in 2009, as reported in Online Media Daily, consider this … "…older users remain among the fastest-growing populations on Facebook. Men 45 to 54 showed the highest growth rate last month — […]

Learn More February 8, 2010

Fundraising Tactics Versus Messaging

Roger has been systematically working us through the "who, what, when, why, where" of nonprofit fundraising fundamentals … with only "where" yet to go (coming next week). I hesitate to interrupt the flow, but we received a response from Fraser Green at FLA Group that provides a useful bridge between the tactics of targeting (who) […]

Learn More February 5, 2010

The Value Of Now!

A lot of what I’ve learned about the “when” of fundraising I learned from selling funeral flowers. Let me explain. My father was a florist– a business that depends on event and emotion-driven buying impulse — funerals, weddings, Mother’s Day, birthdays and anniversaries – with most transactions completed over the telephone and by credit card. […]

Learn More February 4, 2010

Forget The Message. Just Send Money!

“The most poorly written mail I get is from people who want my money.” –January 26 post signed by “Disgruntled Writer” The lesson I’ve learned in 40 years as a copywriter is this: Even if only 50% of your clients can read, you can be absolutely certain that 100% of them are convinced they […]

Learn More February 3, 2010