Award Winning Blog - Agitator

Nonprofit Video Tips

Yesterday’s Agitator post raised the issue of combining direct mail and online video for fundraising purposes. And a few readers shared their experiences via Comments. Check them out. Then, coincidentally, today arrives this article from nonprofit marketing consultant Nancy Schwartz offering nine tips for nonprofits interested in producing videos. If you’ve done video production already, […]

Learn More February 25, 2010

Online Video Inspiration from Tufts

The NY Times had an interesting article yesterday on how Tufts University was inviting applicants for admission to submit YouTube videos as part of their applications. Great idea! While enterprising students have been sending videos with their applications for some time at their own initiative, it appears Tufts is the first school to incorporate online […]

Learn More February 24, 2010

Higher Ed Giving Tanks

As noted in Philanthropy Journal, the Council for Aid to Education reports that charitable giving to colleges and universities declined by 12% in 2009, to $28 billion. This was the steepest decline ever recorded. Over the last ten years, higher ed giving has averaged 4% per year growth. Also at this link is a listing […]

Learn More February 23, 2010

2009 Digital Media Review

Here is the 2009 Digital Media Review from comScore, which specializes in measuring the digital world (registration required). All the factoids you need on who’s using what (in the U.S.) to put your digital efforts into perspective. A few things that struck me … Reflecting the overall economy, retail e-commerce, at $210 billion, was down […]

Learn More February 22, 2010

DMA Direct Mail Stats

Ethan Boldt at Inside Direct Mail reports these U.S. direct mail stats from the DMA’s new 2010 Statistical Fact Book: Direct mail accounts for 52% of all mail (over half of all mail has been direct mail since 2007). Households receive 24.7 pieces of mail per week (down from a high of 26.2 a few […]

Learn More February 19, 2010

Soup Shopping, With Emotion

How much research does your nonprofit undertake to inform your fundraising strategy and messaging? Probably too little. Either for lack of resources, or because you just don’t believe in it. Take a look at this Wall Street Journal article, The Emotional Quotient of Soup Shopping, if you want a taste of how far commercial marketers […]

Learn More February 18, 2010