Award Winning Blog - Agitator

Sustainer Week +/- 2

We love sustainers and not just the 12x variety. Any recurring payment will do – quarterly, semi-annual, annual. Everybody wants more supporters on auto-renew. But the cost to acquire is high and you pay it all up front. That cost to acquire can be psychologically daunting. You don’t need to sign up more sustainers. You […]

Learn More October 14, 2022

Who Hates the Budgeting Process?

Does anyone enjoy the budgeting process? Tell me if this rings familiar, You and your team (charity side or agency or combo) create a budget for the upcoming fiscal You rely on historical data to inform projections You discount any prior year, non-recurring anomalies (e.g. big disaster that supercharged fundraising) You do your best Carnac […]

Learn More October 12, 2022

They Kill Puppies Don’t They?

Mercifully we’re into the final lap of the 2022 midterm elections campaigns. Mercilessly the candidates, PACs, advocacy groups and scammers have relentlessly turned up the frequency and batshit crazy rhetoric of their digital appeals reinforced by even more annoying telephone texts.. If you contributed to one or two campaigns early in the season your involvement […]

Learn More October 10, 2022

You are Your Email Address?

Imagine getting an email from honey.bunny77@hotmail.de? What would you immediately infer about this person? Ok, spam and X-rated content but after that, what does this vanity email purposefully chosen say about the person? An email address is the tiniest snippet of a window into a person in the digital world. No picture, no interaction, […]

Learn More October 7, 2022

Donors and Non-Donors, Is That the Best We Can Do?

Why do people give? I’ve seen academic research showing a big driver of giving is asking. That’s like saying you can’t win the lottery if you don’t play. True enough but it doesn’t make the opposite true; you will also lose if you play. The expected return is always negative. People don’t give because we […]

Learn More October 5, 2022

Exciting Breakthroughs on Give Now and Pay Later

Back in July we posted What if Donors Could Give More Now and Pay Later? focused on the offering by a new financial tech company B Generous. In essence the B Generous approach to increasing the size of donor gifts is to offer financing of the total gift, interest and fee free to the donor […]

Learn More October 3, 2022