Award Winning Blog - Agitator

Your Unicorn is Only Two Clicks Away

Click. Like. Follow. Attend. Or is it attend, follow, click, like? Non-financial behavior may be useful but there are lots of weak-tea ideas being trotted out under the banner of Engagement requiring Agitator scrutiny. Here are my top two notions about Engagement that should be relegated to the dung pile where optimists and engagement hustlers look for […]

Learn More November 21, 2022

Walking, Life’s Creativity Hack

Philosopher Nietzsche wrote, “all truly great thoughts are conceived by walking”. What about merely creative thoughts? Creativity can foster workplace success though most efforts involve training, which can be effective but the limiting factor is motivation and stick-with-it-ness. Turns out, a short, at your own pace walk can do wonders to increase divergent and convergent […]

Learn More November 18, 2022

Are Your Email Donors Different from Your Mail Donors?

The polls got a relative drubbing in 2016 but their long-term win rate is off the charts. One 2016 theory alive and well going into 2022 was polls suffered from response bias, the people willing to be polled had different candidate preference from those showing up to vote. More specifically, Republican voters were less willing […]

Learn More November 16, 2022

Avoid the Snoringly Generic Approach to GivingTuesday

Kevin’s post, The Median Charity Theory , makes clear the behavioral science principle of minimal differentiation applies to most nonprofits. Consequently, most swim happily in the Sea of Sameness bobbing about on the good ships “Same Old, Same Old” and “Ask More, Make More” taking little risk and making little effort to stand out from the crowd. […]

Learn More November 14, 2022

The Median Charity Theory

The US Election outcome suggests the Median Voter Theory is alive and well. It argues the candidate closest to the conceptual, median voter wins. Why? Voters choose the candidate closest to them and in a 2 candidate race the rational, vote maximizing position for the candidate to stake out is the middle. This theory purposefully […]

Learn More November 11, 2022

Does Your Giving Cup Spilleth Over?

If my first giving experience was good, will I be more or less likely to give the 2nd time? This needn’t be rhetorical as obvious as the answer may seem. We routinely measure satisfaction with the giving experience and see a strong, causal link in the direction you’d expect – good is good, bad is […]

Learn More November 9, 2022