Award Winning Blog - Agitator

Who Doesn’t Love Control?

Answer: Nobody doesn’t love control. Double negative notwithstanding, we humans love control or the perception of it. Control is one of three key psychological needs, often referred to as a sense of autonomy and choicefulness: aka control. People who feel a sense of autonomy over their giving are more likely to do it again. A […]

Learn More September 30, 2022

What the Hell is “Pulsing”?

Grandma Craver frequently warned, “Enough is enough. Too much will make a dog sick.” Her way of indicating the downside of overdoing things. That’s exactly the point of Kevin’s post, Give Donors a Chance to Listen to the Silence noting the decrease in response rates as the number of mailings a prospect receives increase. Kevin concludes: […]

Learn More September 28, 2022

Give Donors A Chance to Listen to the Silence

The world is literally louder than at any prior time in known history (maybe the dinosaurs made a lot of noise?) Emergency sirens need to be loud enough to cut through the noise clutter and as such, are a good proxy for the loudness of our world. Today’s sirens are 6x louder than 100 years […]

Learn More September 26, 2022

What Fundraising Can Learn From Soccer Fans

Soccer (football for our non-US readers) fans are (in) famous for their fandom. During a 2002 Real Madrid vs. Barcelona match a Barcelona fan threw a pig’s head onto the field because he was so angry seeing a former player from his team wearing the white of Real. That fandom is an Identity, one causing […]

Learn More September 23, 2022

Prince George and Lil’ Pump?

Generation Z, born between 1997 and 2013 includes Prince George and Lil’ Pump. We routinely preach focus on what makes people the same and different on the inside. Having said that, does anyone, at first blush, gut reaction think these two are likely to hold a similar world view? The U.S. has 72 million millennials. […]

Learn More September 21, 2022

New Tricks for “Old” Fundraisers

The adage, “You can’t teach an old dog new tricks” is, of course, nonsense. A metaphor so often used as an excuse to adapt and change. Kevin’s post on Doggy Personality got me thinking even more than I usually do about change and risk-taking, His post outlined how a donor file could be tagged, at […]

Learn More September 19, 2022