Award-Winning Blog


Treasure Chest From Pew Research

Regular readers of The Agitator will know how impressed I am with the research and analysis provided by Pew Research, especially with regard to online trends, media habits, and the confluence of media and politics/advocacy. But you don’t need to rely entirely on The Agitator to get this data. In fact, Pew now offers direct […]

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90 Women = $174 Million

All I can say is WOW! Today, the Women’s Funding Network and Women Moving Millions announced that more than 90 women have committed individual gifts of $1 million or more, with a total of $174 million raised, to improve the lives of women and girls. These funders have responded to a three-year campaign initiated by […]

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Agitators Rate Twitter

Here are the responses to date of our one-question survey regarding Twitter : Which statement about Twitter to you most agree with? Twitter is a killer app and will become hugely important to nonprofit communications and fundraising going forward — 38% Twitter will be only marginally useful for most nonprofits, because only a very small […]

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Thank You, Thank You

Is there anything more important to fundraising than getting the second gift, and quickly? [OK, wise guys … other than getting the first gift?] If there is, I don’t know what it is. But I’m open to suggestion. Tell me. Here’s a great example of direct mail acknowledgment, courtesy of copywriters Deborah Block and Paul […]

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Hispanic Surge On Facebook

Writing in Engage: Hispanics, interactive marketing consultant Lee Vann provides this astonishing stat: Back in February 2008, Facebook produced a Spanish-language version (note: with help from its user community). At the time, there were 2.3 million Facebook users in Spanish-speaking countries. Within six months that number had shot up to 9.9 million, a remarkable gain […]

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Demographics Of Social Nets

Expanding on an Agitator post of several weeks ago, here’s some fresh demographic data on social net usage from Harris Interactive. 5% of Americans online use Twitter, while 48% use Facebook or MySpace. No surprise … usage goes up with education, and down with age. For example, 74% of those ages 18-34 use Facebook or […]

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