Award-Winning Blog


Impulse Giving is Deliberative

That’s the oxymoronic finding from research among donors who selected “it was an impulse decision” from a drop-down menu prompt in a hospice organization’s online checkout process asking why they were donating today. These donors were further qualified as not having been prompted to visit the site from a fundraising prompt and only having made […]

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One Panda Or Four?

Researchers asked separate groups of people how much they’d donate to save 2,000, 20,000 or 200,000 migrating birds drowning in an oil pond.   The mean responses are stunningly similar, $80, $78 and $88.  This underscores what is wonkily called “scope neglect” or the inability or unwillingness to factor in the size of the problem as part […]

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People Who Do, Do, The Rest Meet

I have a love/hate with meetings.  I love to hate them though I suspect meetings are a bit like capitalism, the worst option save all the others. We’ve tried and tried to re-invent the Monday morning staff meeting, a ritualistic practice guaranteed to be a waste of time for 90% at any given point. The […]

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Happy Thanksgiving

We’re grateful for the time you give The Agitator. We’re grateful for your thoughts and comments.                                   We’re grateful for the work you do for Others. We’re grateful for You. Happy Thanksgiving! Roger and Kevin P.S. And if you’re […]

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Is Gratitude a Top Priority for Your Organization?

As we count our many blessings in this season of Thanksgiving  I hope a top priority for your gratitude runs to your donors. Not only is saying Thank You the polite  action to take with your donors every day of the year, but wise fundraisers also know in this special season it’s particularly important—and quite […]

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Your Unicorn is Only Two Clicks Away

Click. Like. Follow. Attend. Or is it attend, follow, click, like?  Non-financial behavior may be useful but there are lots of weak-tea ideas being trotted out under the banner of Engagement requiring Agitator scrutiny. Here are my top two notions about Engagement that should be relegated to the dung pile where optimists and engagement hustlers look for […]

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