Award Winning Blog - Agitator

Who Owns the Story?

That’s the rhetorical question underlying an Amref Health UK report, a charity focused on health in Africa. The report shares loads of useful detail on a direct mail test pitting what they call participant stories against charity stories. The report is authored by outside consultants, Jess Crombie and David Girling, in partnership with Amref. The test […]

Learn More October 24, 2022

Should I Sustain or Should I Go Now? Stop Pressure Tactics.

Join in Please consider joining us for the Should I sustain or should I go now learning session. If you think donor experience matters to sustainer retention then the vague term needs to be broken down into specifics and we need to get more precise. Here’s an example, a telefundraising campaign to convert digital leads […]

Learn More October 21, 2022

Should I Sustain or Should I Go Now? Improving Journey.

Join us for Should I sustain or should I go now Last time we saw how to improve the quality of our sign-ups. So, now we have nothing but quality supporters walking through the door, they’ll all stick around, right? If only it were that easy with every part of your retention challenge living on […]

Learn More October 19, 2022

Should I Sustain or Should I Go Now? Improving Sign Up.

Join us for the should I sustain or should I go now learning session. The first sign a supporter is leaving is they’ve left. Doesn’t make life easy for anyone managing acquisition campaigns. Sure, there will be proxy factors in place for quality – e.g., age, payment amount. But at least one of those (hint: […]

Learn More October 17, 2022

Sustainer Week +/- 2

We love sustainers and not just the 12x variety. Any recurring payment will do – quarterly, semi-annual, annual. Everybody wants more supporters on auto-renew. But the cost to acquire is high and you pay it all up front. That cost to acquire can be psychologically daunting. You don’t need to sign up more sustainers. You […]

Learn More October 14, 2022

Who Hates the Budgeting Process?

Does anyone enjoy the budgeting process? Tell me if this rings familiar, You and your team (charity side or agency or combo) create a budget for the upcoming fiscal You rely on historical data to inform projections You discount any prior year, non-recurring anomalies (e.g. big disaster that supercharged fundraising) You do your best Carnac […]

Learn More October 12, 2022