Award Winning Blog - Agitator

More Tips On Using Social Media

I see a lot of articles these days advising how to use social media. Here’s one by Stephanie Miller of online marketing agency Return Path that I particularly like. Why? Because it draws interesting insights from successful email marketing, and those in turn reflect some fundamental principles of direct marketing. I’ve extracted the basic thoughts, […]

Learn More February 26, 2009

Loyalty Lesson From The Who

New ads for Shure, the microphone maker, feature various artists — like Pete Townshend and Roger Daltrey of The Who — professing their steadfast loyalty to the brand. Says Daltrey: "These mics are the only ones I’ll use." Do you have stories of commitment from your most loyal donors? Have you asked for them? Don’t […]

Learn More February 25, 2009

Debunking Six Social Media Myths

One of the savviest online marketers around, B.L. Ochman, takes aim in this article at six social media myths that you — and maybe your boss — ought to avoid … 1. Social media is cheap, if not free. 2. Anyone can do it. 3. You can make a big splash in a short time. […]

Learn More February 24, 2009

Resist The COOL Factor

I was about to post on this article, Five New Ways to Communicate in Social Media, from Gary Stein at Clickz. The ideas he suggests for marketers to interact on online social networks with the customers of their brands are indeed intriguing … actually, a bit scary. But then I read this comment made by […]

Learn More February 23, 2009

Online Fundraising – New Agitator White Papers

The Agitator has released the third and fourth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. These papers, both dealing with online fundraising, are available only as a benefit for subscribers to The Agitator’s new Premium Service. Our first two White Papers dealt with generational trends and differences […]

Learn More February 20, 2009

Fundraising North Of The Border

The day before President Obama made his first “foreign” visit to meet with Canada’s Prime Minister Stephen Harper we received from the FLA Group in Ottawa their sixth annual poll of direct mail charitable giving behavior of Canadians. The results of this Canadian survey closely parallel the findings of our DonorTrends 2008 survey conducted among […]

Learn More February 19, 2009