Award Winning Blog - Agitator

Fundraising Manifesto

Here is a fundraising “manifesto” brought to our attention by marketing maven Seth Godin.Called In Defense of Raising Money, it’s written by Sasha Dichter, Director of Business Development for the Acumen Fund, one of the more innovative social investment vehicles — a nonprofit venture capital fund — supporting enterprises fighting poverty in the developing world.I’ll […]

Learn More October 28, 2008

Must-Read Report On Holiday Online Giving

Thanks to Convio and JupiterResearch, nonprofit fundraisers have new and valuable insight into the expected online giving of Americans in the upcoming holiday season.As we read the data, the news is good: Yes Virginia, there is a Santa Claus!For this report prepared by Convio, Jupiter asked 175.6 million adult online users in the US about […]

Learn More October 27, 2008

AGITATOR WEEKEND: Fundraising for Nail Biters

The Agitator’s Week In Review. As news of economic woes continued again this week tension and quiet terror grew even more noticeable among some fundraisers. Tom and I have quite different views over just how worried we all should be. So, we talked it over and put up our first audio post on Monday along with […]

Learn More October 25, 2008

Email Fundraising Tips

Here is a useful article via Marketing Sherpa regarding best practices for email fundraising. It’s focused more on the copywriting aspects of email appeals.One thing this checklist drives home for me is the importance of testing email subject lines. These “headlines” are crucially important … sitting atop identical body copy, they can spell the difference […]

Learn More October 24, 2008

MoveOn’s Brilliant Use Of Online Video

If you are the only voter in America who hasn’t yet seen this online video message from MoveOn, then you owe The Agitator big-time for bringing it to your attention.I guarantee you will pass this “make sure you vote” video along … and probably edit it yourself before doing so.Keep in mind that MoveOn has […]

Learn More October 23, 2008

YouTube Wins 2008 Election!

So declare Andrew Rasiej and Micah Sifry (founders of the influential TechPresident) in this article on Politico. I agree.First they provide some context:“In the 60 years that the top three TV networks have been broadcasting, they have produced about 1.5 million hours of content — assuming, for argument’s sake, that they have been broadcasting 24 […]

Learn More October 22, 2008