Award Winning Blog - Agitator

Biggest Online Fundraising Night In History

October 29th should be the biggest online fundraising night in history … at least in political history.As reported here, Barack Obama has bought thirty-minute program blocks at 8pm that night on CBS and NBC, and is in negotiations with ABC and Fox to make it a true “roadblock.”With the election only a week from then, […]

Learn More October 14, 2008

Does Generation Jones Know You?

Or more to the point: Does Gen Jones know your nonprofit exists?Generation Jones is the demographically “lost” generation nestled between the bulk of Boomers and Gen Xers. This folks were born between 1954 and 1965, effectively the last 9-10 years of the Boomer generation (officially defined as 1946-1964).Here is a website devoted to Gen Jones. […]

Learn More October 13, 2008

AGITATOR WEEKEND: Strange New World Fundraising

The Agitator’s Week in Review. In Christopher Columbus’ day navigators wondered whether they’d fall off the edge of the earth or be swallowed alive by sea monsters. This week, in the words of Yogi Berra, it was déjà vu all over again. As we waited for the global financial rescue plans to take hold and […]

Learn More October 11, 2008

Converting Online “Supporters” To Donors

Here’s the kind of “case history” I love to see … fundraising practitioners sharing hard data about a successful approach with their colleagues.Is it a “commercial” for the firm that devised the program? You bet! And good for them. This kind of concrete advice, with hard data to support, lifts the game for all of […]

Learn More October 10, 2008

USA Today Covers Charitable Giving

USA Today online has an interesting series of articles on charitable giving and fundraising.Some are profiles and data based on the paper’s original reportage and research provided by Boston College’s Center on Wealth and Philanthropy. For example, the Center says that the average American household contributed $1,753 to charity in 2004, and provides a state-by-state […]

Learn More October 9, 2008

Where do voters go after the debates?

To YouTube of course, to see who won!From AdAge, here’s a fascinating account of campaign use of online video by Obama and McCain. Obama has been posting on YouTube and elsewhere since the beginning of primaries, sometimes a dozen videos a day chronicling his appearances. In September, Obama’s online videos received 12.9 million views, compared […]

Learn More October 8, 2008