Award Winning Blog - Agitator

Younger Prospects For Planned Giving?

Fundraising consultancy The Stelter Company argues that fundraisers should be targeting a younger age segment than traditionally the case for planned giving.As reported in Fundraising Success, they have conducted a study indicating that 41% of adults prepare a will by the time they reach age 40, and that the percentage bumps up to a whopping […]

Learn More October 7, 2008

Someone we know has been nominated for President

No one knows for sure what makes for great viral marketing. And those who claim to know are usually wrong. One thing’s for sure, the message and the technique not only have to shock or surprise they have to glide along on top of the current wave and capture the moment just like any great […]

Learn More October 6, 2008

AGITATOR WEEKEND: Online Fundraising Bonus

The Agitator’s Week in Review. This was a week that began and ended with drama and suspense. In Washington, D.C. “The Bailout” which went down in flames on Monday rose from the ashes on Friday amidst a torrent of fear and loathing on Main Street. In between, in St. Louis, millions glued their attention to […]

Learn More October 4, 2008

Online Fundraising On MySpace

MySpace, with 120 million users, has teamed up with PayPal to introduce a fundraising widget for individual and nonprofit members to use on their MySpace sites.They seem to be promoting it to celebrities to create some buzz.Here’s an example of the widget singer Hilary Duff is using to raise funds for St. Jude Childrens Research […]

Learn More October 3, 2008

Is Email Dead? Or Just Dying?

Just when online fundraisers are beginning to get a handle on email fundraising (testing customization, subject lines, etc), a new challenge is raising its head.Large numbers of netizens are abandoning their traditional email and choosing instead to message directly via their social networking sites. It’s like having cell phone users disappearing from your outbound telemarketing […]

Learn More October 2, 2008

Online Prospecting – Prez Candidate Style

Candidates McCain and Obama are aggressively using paid search word buys to court prospective supporters.Basically, this involves buying small text or banner ads that display when someone uses the relevant search engine — Google, Yahoo, whatever — to seek online info using a particular word or phrase … like “economic crisis” or “Iraq war.” A […]

Learn More October 1, 2008