Award Winning Blog - Agitator

AGITATOR WEEKEND: Fundraising for Nail Biters

The Agitator’s Week In Review. As news of economic woes continued again this week tension and quiet terror grew even more noticeable among some fundraisers. Tom and I have quite different views over just how worried we all should be. So, we talked it over and put up our first audio post on Monday along with […]

Learn More October 25, 2008

Email Fundraising Tips

Here is a useful article via Marketing Sherpa regarding best practices for email fundraising. It’s focused more on the copywriting aspects of email appeals.One thing this checklist drives home for me is the importance of testing email subject lines. These “headlines” are crucially important … sitting atop identical body copy, they can spell the difference […]

Learn More October 24, 2008

MoveOn’s Brilliant Use Of Online Video

If you are the only voter in America who hasn’t yet seen this online video message from MoveOn, then you owe The Agitator big-time for bringing it to your attention.I guarantee you will pass this “make sure you vote” video along … and probably edit it yourself before doing so.Keep in mind that MoveOn has […]

Learn More October 23, 2008

YouTube Wins 2008 Election!

So declare Andrew Rasiej and Micah Sifry (founders of the influential TechPresident) in this article on Politico. I agree.First they provide some context:“In the 60 years that the top three TV networks have been broadcasting, they have produced about 1.5 million hours of content — assuming, for argument’s sake, that they have been broadcasting 24 […]

Learn More October 22, 2008

Fundraising In Tough Times For Acme Food Bank

Yesterday, Roger published an audio-recording of a conversation he and I had about the impact of today’s traumatic economic conditions on fundraising. Here it is if you missed.www.theagitator.net/wp-content/uploads/file/Agitator-Talk.mp3A key take-away from the conversation was … don’t stop asking! Followed by … words matter! Present your message and need in a context that is relevant to […]

Learn More October 21, 2008

Roger And Tom Discuss Chicken Little

Tom and I talk often about the fundraising issues we’re covering on The Agitator and our different “takes” on what’s happening in the donor world. Over the weekend we had a conversation about the economic situation and its impact on fundraising strategy in the coming months. We audio-taped it with the thought you might find […]

Learn More October 20, 2008