Award Winning Blog - Agitator

AGITATOR WEEKEND: Strange New World Fundraising

The Agitator’s Week in Review. In Christopher Columbus’ day navigators wondered whether they’d fall off the edge of the earth or be swallowed alive by sea monsters. This week, in the words of Yogi Berra, it was déjà vu all over again. As we waited for the global financial rescue plans to take hold and […]

Learn More October 11, 2008

Converting Online “Supporters” To Donors

Here’s the kind of “case history” I love to see … fundraising practitioners sharing hard data about a successful approach with their colleagues.Is it a “commercial” for the firm that devised the program? You bet! And good for them. This kind of concrete advice, with hard data to support, lifts the game for all of […]

Learn More October 10, 2008

USA Today Covers Charitable Giving

USA Today online has an interesting series of articles on charitable giving and fundraising.Some are profiles and data based on the paper’s original reportage and research provided by Boston College’s Center on Wealth and Philanthropy. For example, the Center says that the average American household contributed $1,753 to charity in 2004, and provides a state-by-state […]

Learn More October 9, 2008

Where do voters go after the debates?

To YouTube of course, to see who won!From AdAge, here’s a fascinating account of campaign use of online video by Obama and McCain. Obama has been posting on YouTube and elsewhere since the beginning of primaries, sometimes a dozen videos a day chronicling his appearances. In September, Obama’s online videos received 12.9 million views, compared […]

Learn More October 8, 2008

Younger Prospects For Planned Giving?

Fundraising consultancy The Stelter Company argues that fundraisers should be targeting a younger age segment than traditionally the case for planned giving.As reported in Fundraising Success, they have conducted a study indicating that 41% of adults prepare a will by the time they reach age 40, and that the percentage bumps up to a whopping […]

Learn More October 7, 2008

Someone we know has been nominated for President

No one knows for sure what makes for great viral marketing. And those who claim to know are usually wrong. One thing’s for sure, the message and the technique not only have to shock or surprise they have to glide along on top of the current wave and capture the moment just like any great […]

Learn More October 6, 2008