Award Winning Blog - Agitator

The Best E-Appeal I’ve Seen This Year

On Friday, Agitator reader Charlie Orasin, Senior VP for Marketing and Constituency Development at Defenders of Wildlife Action Fund sent us what has to be the best e-appeal I’ve seen this year. Designed to raise money to put a shocking video of what Defenders calls “Sarah Palin’s Wolf-killing Record” on TV, this exemplary appeal is […]

Learn More September 16, 2008

Alicia Keyes Video – Slick Or Stirring?

I’d really like your feedback on this one. As you know, I’m a big fan of using online video to help deliver calls to action, including fundraising appeals. Most of what I’ve seen has a homespun or cinema verite’ look to it. But here’s something quite different … a very high quality film, apparently now […]

Learn More September 15, 2008

AGITATOR WEEKEND: Ambient Awareness and Much, Much More

The Agitator’s Week In Review. This week the U.S. marked the 7th anniversary of 9/11 … in a huge tunnel under Geneva the biggest science project –10,000 scientists and $10 billion – got underway in an attempt to understand the secrets of the universe by recreating the moments just after the Big Bang … the […]

Learn More September 13, 2008

Shifting To Interactive/Digital Marketing

eMarketing & Commerce reports that Epsilon, in a survey of 175 Chief Marketing Officers of major corporations, finds that 63% are moving their marketing spend toward more interactive/digital marketing. And away from traditional marketing media like TV and print.Where will they be spending their marketing dollars? According to the survey: Social computing — including word […]

Learn More September 12, 2008

Welcome To Mobile Marketing

Plain old email marketing not sexy enough for you? Bored with your nonprofit’s Facebook page? Really want to be on the marketing front edge?Then mobile marketing is for you! Whether it’s for any of your core constituency, today, is another matter entirely.Still, it’s always fun to get a glimpse of the future — the return […]

Learn More September 11, 2008

Social Media NOT Just For Kids

At least that’s what both AARP and The Arthritis Foundation believe, according to this DMNews article.Neither of these nonprofits cater to the under-40 (let alone under-25) crowd, but both are taking steps to make their websites more engaging and participatory by adding social networking tools.Members of AARP can now customize their user profiles by posting […]

Learn More September 10, 2008