Award-Winning Blog


Lessons In Targeting Your Message Online

The capacity to target messages in the online space is astounding … probably even intimidating to nonprofit fundraisers and communicators. But learn we must, in a communications context where consumers are tuning out everything that is not immediately relevant to them. Here is an article from Kate Kaye at ClickZ Network describing how Emily’s List, […]

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Is Your Website Lost In The Crowd?

Roger sent me this press release the other day, with the short message … "Talk about competition!" The release notes that there are now over 7 million organizations with websites using the .ORG domain (ranking 3rd behind .COM and .NET). This number has been growing at the rate of 20% per year over the past […]

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Are Hispanics Important To You?

For most US nonprofit fundraisers, Hispanics are probably just appearing on the edge of their radar as an audience to target. Indeed, fundraisers prepared to retire within, say, the next ten years can probably do so before they need to show hard results from this population. But for the rest of you, this is an […]

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Is A Long Email Too Long?

A quiz for you e-marketers out there … What generates the most click-throughs in an online pitch … like your e-newsletter or email fundraising appeal? A bold banner at the top A sidebar hotbox with take-action button Links in the body copy According to copywriter Karen Gedney, writing for the Clickz Network, the most response […]

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Global Issue Advertising Campaigns

James Morgan of The Nonproft Quarterly recently pointed me to Osocio, a blog and website that features issue and social advertising campaigns from around the world. A great window to how advocates around the world are advancing their agendas. Tom

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Meet The Net-Newsers

Pew Research Project has just released its latest study of the news consumption patterns of American adults. These consumption patterns are useful in terms of both targeting media and issue advocacy campaigns and understanding how — and to what degree — your donors might be following news and public affairs. Of special interest are two […]

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