Award Winning Blog - Agitator

Online Fundraising – Trick Question

I love this article on online fundraising by direct mail fundraising maven Mal Warwick. He begins with this question: Question: Which one of the following statements is true? * The most important thing for raising money online is the capacity to accept donations on your Web site. * E-mail costs so much less than direct […]

Learn More August 13, 2008

Disruptive Technologies and the Innovator’s Dilemma

In 1995 Clayton Christensen coined the terms “disruptive technology” and “disruptive innovations” to describe technological innovations, products or services that use a “disruptive” strategy rather than “revolutionary” or “sustaining” strategies to overturn dominant or status quo products in a market. “Disruptive innovations” can occasionally come to dominate an existing market, either by filling a role […]

Learn More August 12, 2008

The Value Of Volunteers

Today’s post is by Guest Agitator Bob Roth. He’s trying to figure out a way to encourage volunteerism, in part by being more systematic in the way we place value on the work volunteers do. Bob fell into the world of internet marketing in the mid-1990s when the sole job requirement was being a hard-working, […]

Learn More August 11, 2008

Why You (We All) Need To Understand SEO

Look at these latest figures on internet activities from the Pew Internet Poject. Search is the fastest growing online "app" … and the second most common activity (49% do it; after only email, 60% do it) in a typical web user’s day. Rounding out the top three activities is checking the news, at 39%. Search […]

Learn More August 7, 2008

Making The Move To Greener Mail

From DMNews, here are tips from four experts on reducing the environmental footprint of your direct mail campaigns. What I learned is that there’s paper embedded with seeds that will grow if you put it in the ground. Does this reveal that I’m not on the cutting edge of production?! If you have additional ideas […]

Learn More August 6, 2008

Billie Outswims Stephanie Colburtle

I might be late to the party, but I’m still blown away by the "Great Turtle Race," a multi-faceted campaign designed to draw attention to the plight of endangered leatherback turtles. Sponsored by Conservation International and a coalition of partner groups. Sponsoring companies paid for satellite tags that allowed six migrating leatherback turtles to be […]

Learn More August 5, 2008