Award Winning Blog - Agitator

Mailing To Generation Y

Recently we reported our recent DonorTrends survey finding that "Newbies" — donors born after Boomers (1946-1964), had jumped forward in giving, in fact passing Boomers in average annual giving. Our survey data indicates that 55% of Newbies have contributed online to charities, falling to 29% who have given online to advocacy groups and 16% to […]

Learn More July 25, 2008

Selfish Giving For The Little Guys

Here is an excellent post from fundraiser Joe Waters, who blogs at Selfish Giving. Joe offers smart advice on how small- and mid-size nonprofits should pitch cause marketing relationships to small- and mid-sized businesses. Two of his observations: "As a mid-size nonprofit working with similar sized businesses on cause marketing programs I always get questions […]

Learn More July 24, 2008

Direct Mail … Gotta Luv It!

As reported in the Chron’s online column, Prospecting, the University of Indiana’s Center on Philanthropy says that the 140 fundraisers they surveyed are getting bummed out … confidence in their expected results for the year is falling. Except for this bright spot … "With the exception of direct mail, fund raisers say that all types […]

Learn More July 23, 2008

What I Would Do First

I’m sure you’ve seen all the gloomy articles and blog posts floating around noting the threat to nonprofit fundraising posed by a sinking economy. A threat compounded by data indicating further fall-off in new donor acquisition and retention rates throughout much of the charitable community, as fellow Agitator Roger has commented on. Roger concluded his […]

Learn More July 22, 2008

Measuring Your Marketing

As reported in the Chronicle’s online column Prospecting, the American Marketing Association and marketing agency Lipman Hearne recently surveyed 1012 nonprofits on their marketing practices. Their report, available here if you register, is an interesting read … and lots of response data to benchmark your noprofit against. What struck me was te relatively low scores […]

Learn More July 21, 2008

Need A New Tagline?

I’m sure most of you aren’t sitting around planning to change your tagline. Believe me, it’s one of the most challenging and contentious processes any nonprofit can undertake … usually bringing out the worst in committee decision-making! But if you must plow down this path, definitely read the Getting Attention Tagline Report prepared by Nancy […]

Learn More July 18, 2008