Award Winning Blog - Agitator

Zaproot – Online Enviro Video News

By now, you know I’m trying to push nonprofits toward more use of online video. To follow what’s happening with online video in the commercial marketing world, and get plenty of stimulating food for thought, make sure you sign up to get Ad Age’s regular new web video report. Great stuff! Like Zaproot, styled as […]

Learn More July 17, 2008

SEO Isn’t For Dummies

Direct marketing guru Denny Hatch writes here on search engine optimization. Even the term scares me! But in essence … how does Google (most importantly) find your website’s most precious content? Another way of putting it … if Google can’t find you (your web content, that is), do you exist?! Denny’s advice: don’t leave SEO […]

Learn More July 16, 2008

How To Make An Online Video

On a day when ComScore is reporting Americans watched 12 billion online videos in May, up 45% over the previous year, Marketing Sherpa offers this superb post on how to make low-budget online videos. Everything from planning and creative issues to equipment to editing software. I printed it out myself! But you must read by […]

Learn More July 15, 2008

How To Say Nothing In 500 Words

This is a "chain post" for lack of a better term. I went from this Seth Godin post, to this Doshdosh post, to this essay. Skip right to the essay for some great advice on how to sharpen your writing. Preview of top three tips … Avoid the obvious content. Take the less usual side. […]

Learn More July 14, 2008

She Planted Trees So Others Could Enjoy The Shade

This morning our friend and long-time colleague Polly Agee, 61, will be buried in the National Memorial Park in Falls Church, Virginia Personally we mourn her death (and have had quite a good wake telling “Polly stories”), but we most of all want to note her passing because she contributed so much to the small, […]

Learn More July 10, 2008

Email Marketing – Top 10 Mistakes

From Loren McDonald at Silverpop, an email service provider, here are ten big email design & marketing mistakes to avoid: Making it difficult to unsubscribe. No "welcome" message and/or waiting weeks to send the first message. Overmailing. Using a large single image as the core of your email. Not using alt tags. Relying on graphical […]

Learn More July 9, 2008