Award Winning Blog - Agitator

Boomer Gloom Affecting Fundraising?

Have The Agitator and DonorTrends discovered the Fundraising Rosetta Stone … demystifing the real reason behind falling acquision and retention rates and other recent fundraising plagues? We think so. In reporting our 2005 DonorTrends survey three years ago, we noted that Boomers had climbed to the top of the donor heap, surpassing Seniors (born before […]

Learn More June 27, 2008

Database Marketing Reality Check

Nick Rongione of Kintera recently wrote this article in Fundraising Success extolling the virtues of truly integrating — and then actually using — all the data your organization captures, or could capture, about your supporters. His point: the more complete behavioral profile you can build of each supporter, the better you can target and customize […]

Learn More June 26, 2008

Is Cause Marketing Right For You?

Most of us, when we think of cause marketing, probably think it’s relevant to only the biggest and "safest" nonprofit brands, like Habitat for Humanity or Bono’s RED. But here’s down-to-earth advice from Selfish Giving blogger Joe Waters, for whom cause marketing is only part of his day job. He says that, if you set […]

Learn More June 25, 2008

Want 50% Lift In Email Conversions?

Then read this excellent case study provided by Marketing Sherpa. But you must read by June 24 unless you’re a subscriber. In this example, a travel destination raised its conversion rates on marketing emails by 50% by embedding a brief video that automatically played when the email was opened. If you missed the deadline, here’s […]

Learn More June 24, 2008

Celebrity Power

Of course not every nonprofit has access to a celebrity to help raise its profie … or fundraise. But if you do, should you jump at the chance? This article from the NY Times provides some excellent insights into the world of celebrity marketing. Does it work? You bet your Rihanna umbrella … your Patrick […]

Learn More June 23, 2008

Campaign 2008 And The Internet

If you are a fundraiser or communicator for an advocacy group, here’s another "must read" report from the Pew Internet & American Life Project. As they summarize: Fully 46% of all Americans have used the internet, email or cell phone text messaging to get news about the campaign, share their views and mobilize others. Further, […]

Learn More June 19, 2008