Award Winning Blog - Agitator

Online Prospecting – II

Yesterday we mentioned that not much information was floating around on online prospecting by nonprofits, as opposed to online fundraising from existing house files. We noted the exception of the Obama campaign. Here’s an interview indicating how they go about it. Blue State Digital is the agency involved. While a BSD-unique software tool is used […]

Learn More July 31, 2008

Online Prospecting

Just read that GM, America’s fourth largest advertiser, has moved nearly 25% of its measured advertising spend to digital media over the last three years. That includes online ads ($197 million on these alone last year), home-page takeovers, search, sites for dealers and customer-relationship management. The reason? Targeting. In a typical month, roughly 11 million […]

Learn More July 30, 2008

Testing Email Subject Lines

Here are email subject line testing tips from five experts. You might think they’re kinda no-brainers. But if they help prod you to examine far more systematically your approach to subject lines in your email campaigns, then high-fives all around! This is like testing your carrier in direct mail. Rather important! Tom

Learn More July 29, 2008

Successful Viral Videos

It’s not easy to trigger a successful viral marketing campaign. But here, from blogger B.L Ochman, is a good overview of do’s and dont’s. With lots of resource links as well as examples of successful — and failed — online video campaigns. In a nutshell, what do you need for a successful viral campaign? Says […]

Learn More July 28, 2008

Mailing To Generation Y

Recently we reported our recent DonorTrends survey finding that "Newbies" — donors born after Boomers (1946-1964), had jumped forward in giving, in fact passing Boomers in average annual giving. Our survey data indicates that 55% of Newbies have contributed online to charities, falling to 29% who have given online to advocacy groups and 16% to […]

Learn More July 25, 2008

Selfish Giving For The Little Guys

Here is an excellent post from fundraiser Joe Waters, who blogs at Selfish Giving. Joe offers smart advice on how small- and mid-size nonprofits should pitch cause marketing relationships to small- and mid-sized businesses. Two of his observations: "As a mid-size nonprofit working with similar sized businesses on cause marketing programs I always get questions […]

Learn More July 24, 2008