Award Winning Blog - Agitator

Is A Long Email Too Long?

A quiz for you e-marketers out there … What generates the most click-throughs in an online pitch … like your e-newsletter or email fundraising appeal? A bold banner at the top A sidebar hotbox with take-action button Links in the body copy According to copywriter Karen Gedney, writing for the Clickz Network, the most response […]

Learn More August 26, 2008

Global Issue Advertising Campaigns

James Morgan of The Nonproft Quarterly recently pointed me to Osocio, a blog and website that features issue and social advertising campaigns from around the world. A great window to how advocates around the world are advancing their agendas. Tom

Learn More August 25, 2008

Meet The Net-Newsers

Pew Research Project has just released its latest study of the news consumption patterns of American adults. These consumption patterns are useful in terms of both targeting media and issue advocacy campaigns and understanding how — and to what degree — your donors might be following news and public affairs. Of special interest are two […]

Learn More August 22, 2008

Avoiding The Dead Zone

Lift your head above the weeds for a few moments and think about this admonition from marketing maven Seth Godin. Talking about marketing, he says that what works is either purely "authentic" or super "slick." In between authentic and slick is The Dead Zone. In that zone, everything fails. Says Godin: "We crave handmade authenticity […]

Learn More August 21, 2008

Stephen Colbert, CFRE

Rejoice! The world of Fundraising Esoteria is now much richer and I just couldn’t wait to share the joy! The most recent issue of PS: Political Science and Politics, a journal of the American Political Science Association carries great news for Democratic fundraisers and candidates: Democratic politicians receive a 40% increase in contributions in the […]

Learn More August 20, 2008

Greener Direct Mail

Earlier this month we published an article on how to lessen the environmental impact of direct mail programs. We invited further suggestions from fundraisers. Fundraising agency Mal Warwick Associates pointed us to their firm’s environmental practices statement, which describes the steps the company takes in its own business operations, as well as the steps it […]

Learn More August 19, 2008