Award Winning Blog - Agitator

Direct Mail … Gotta Luv It!

As reported in the Chron’s online column, Prospecting, the University of Indiana’s Center on Philanthropy says that the 140 fundraisers they surveyed are getting bummed out … confidence in their expected results for the year is falling. Except for this bright spot … "With the exception of direct mail, fund raisers say that all types […]

Learn More July 23, 2008

What I Would Do First

I’m sure you’ve seen all the gloomy articles and blog posts floating around noting the threat to nonprofit fundraising posed by a sinking economy. A threat compounded by data indicating further fall-off in new donor acquisition and retention rates throughout much of the charitable community, as fellow Agitator Roger has commented on. Roger concluded his […]

Learn More July 22, 2008

Measuring Your Marketing

As reported in the Chronicle’s online column Prospecting, the American Marketing Association and marketing agency Lipman Hearne recently surveyed 1012 nonprofits on their marketing practices. Their report, available here if you register, is an interesting read … and lots of response data to benchmark your noprofit against. What struck me was te relatively low scores […]

Learn More July 21, 2008

Need A New Tagline?

I’m sure most of you aren’t sitting around planning to change your tagline. Believe me, it’s one of the most challenging and contentious processes any nonprofit can undertake … usually bringing out the worst in committee decision-making! But if you must plow down this path, definitely read the Getting Attention Tagline Report prepared by Nancy […]

Learn More July 18, 2008

Zaproot – Online Enviro Video News

By now, you know I’m trying to push nonprofits toward more use of online video. To follow what’s happening with online video in the commercial marketing world, and get plenty of stimulating food for thought, make sure you sign up to get Ad Age’s regular new web video report. Great stuff! Like Zaproot, styled as […]

Learn More July 17, 2008

SEO Isn’t For Dummies

Direct marketing guru Denny Hatch writes here on search engine optimization. Even the term scares me! But in essence … how does Google (most importantly) find your website’s most precious content? Another way of putting it … if Google can’t find you (your web content, that is), do you exist?! Denny’s advice: don’t leave SEO […]

Learn More July 16, 2008