Award-Winning Blog


Legendary TV Spot

Yesterday, Roger featured some "new media" created by the latest generation of hip political junkies. Cool. But here’s a real TV legend … the "Daisy" commercial created in 1964 by media guru Tony Schwartz for the Johnson campaign. For you youngsters, that’s Lyndon Johnson, who nuked Barry Goldwater. Many say this ad played a key […]

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Where Younger Voters Get Their Information

Last week, as the primary phase of the presidential campaigns ended and the run up to the November elections began in earnest, Ad Age and Digital Hollywood held their co-produced extravaganza Advertising 2.0 in New York City. Among the panelists was Kristi Vandenbosch head of Tequila, the global marketing services network, who put together a […]

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Too Much Charity?

A recent edition of the Chronicle’s online Philanthropy Today got me scratching my head. One piece, Mass Charities Urged to Merge and Pool Resources, reported that the Boston Foundation was urging the 36,000 nonprofits in Massachusetts to consider either merging or at least sharing resources with their like-minded compatriots. Their message … too many groups […]

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The Girl Effect

Global Giving, founded and run by brilliant social entrepreneur Dennis Whittle, is one of my favorites. Dennis left his cushy World Bank job to raise a little social hell and do a whole world of good. Check out Global Giving’s latest flash/splash animation "The Girl Effect" for a lesson in how to do things right […]

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Vote For Best Tagline

Blogger Nancy Schwartz asks you to vote for best nonprofit taglines in a number of categories. She’s offered the best from over one thousand entries. You can vote here. Personally, only two or three rang my chimes. Too many failed to help establish any point of differentiation from other similarly-focused "competitive" organizations. Assuming the tagline […]

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Postal Mail Lives

Agitator aficionado Bob Roth alerted us to a piece in e-Marketer reporting on the just-released “2008 Channel Preference Survey” from email marketing firm ExactTarget.Bottom Line: The preferred personal comunications channels — phone, email, text and instant messaging — are not necessarily the preferred channels for marketing. On a scale of 1 to 5, respondents gave […]

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