Award Winning Blog - Agitator

Avoid the Snoringly Generic Approach to GivingTuesday

Kevin’s post, The Median Charity Theory , makes clear the behavioral science principle of minimal differentiation applies to most nonprofits. Consequently, most swim happily in the Sea of Sameness bobbing about on the good ships “Same Old, Same Old” and “Ask More, Make More” taking little risk and making little effort to stand out from the crowd. […]

Learn More November 14, 2022

The Median Charity Theory

The US Election outcome suggests the Median Voter Theory is alive and well. It argues the candidate closest to the conceptual, median voter wins. Why? Voters choose the candidate closest to them and in a 2 candidate race the rational, vote maximizing position for the candidate to stake out is the middle. This theory purposefully […]

Learn More November 11, 2022

Does Your Giving Cup Spilleth Over?

If my first giving experience was good, will I be more or less likely to give the 2nd time? This needn’t be rhetorical as obvious as the answer may seem. We routinely measure satisfaction with the giving experience and see a strong, causal link in the direction you’d expect – good is good, bad is […]

Learn More November 9, 2022

Election ’22: Will the “Youth Vote” Matter?

Blue wave? Red wave? Tsunami or mere ripple? With only hours to go before Tuesday’s Mid-Term elections the outcome is anyone’s guess. There are almost as many “answers” as there are pundits prognosticating. One of the major unknowns is the wild card labeled “the Youth Vote.” I say “wild card” because of this group’s historically […]

Learn More November 7, 2022

Giving Research a Bad Name

I’m on record saying most research is garbage in, garbage out. I’ve produced some of it over the years, giving me seasoned perspective. And, at the time, I thought it was the greatest thing since sliced bread. The reason most research sucks is threefold, Poorly designed survey. Survey design is a science. No analysis beyond […]

Learn More November 4, 2022

The Path to Hell is Paved With…Adverbs

So wrote Stephen King in his book, On Writing, further exclaiming he’d shout it from the rooftops. Adverbs aren’t officially a part of our Copy Optimizer Readability or Story Scores but they are a weak part of speech, leading to lifeless, dull writing. The show don’t tell adage is as known as it is ignored. […]

Learn More November 2, 2022