Award Winning Blog - Agitator

Fundraising Widget Case Study

Here's a great viral marketing case study on how a poll widget was used to substantially boost online fundraising response. The group is Music for Relief, formed in association with band Linkin Park to raise money for victims of various natural disasters. In this case, the focus was victims of California wildfires. BUT, the case […]

Learn More January 22, 2008

Does Your Online Monthly Giving Measure Up?

I've been mulling over some research on online monthly giving reported last month by M+R Strategic Services. Their findings are based on a survey of nearly 70 organizations plus analysis of the hard data from eight large high-profile nonprofits. Some interesting data here against which to benchmark your own online monthly giving program … Average […]

Learn More January 21, 2008

A Raise To The March Of Dimes

The March of Dimes has changed the name of Walk America, one of the grande dames of fundraising events, to March for Babies as part of an effort to re-position the organization to the public. As Stephanie Strom reports in the NYTimes, there's more than a name change happening here. Check out the related new […]

Learn More January 18, 2008

The Power Of Multimedia Storytelling

Here, from the New York Times, is a very powerful way to tell a story … combining images, voiceover, music. The NYT uses it for news coverage, in this case featuring Doctors Without Borders. But I think you'll readily see how the approach could be used in a nonprofit fundraising or activist engagement context … […]

Learn More January 17, 2008

Want To Test Mobile Marketing?

If your “R&D budget” permits, and reaching younger people is important to your marketing goals, you might want to enlist in this program. The DMA’s Nonprofit Federation, partnering with mobile marketing firm, Mobile Cause, is launching a pilot program next month for which you can apply. Looks like an opportunity to try text messaging for […]

Learn More January 16, 2008

The Baby and The Bathwater

Last week the fundraising, marketing and communications blogs were abuzz over the current state of fundraising and marketing in the non-profit world. The firestorm was mostly centered on the question of whether direct mail is dying, dead or simply changing and what to do about it. Well, if direct mail is dead it’s one exquisite […]

Learn More January 15, 2008