Award Winning Blog - Agitator

Using Creative To Build Relationships

Thanks to Ann Handley at Marketing Profs for this post about a marvelous piece of creative. Not just creative to please its creator, but an effort to make a routine communication — a mundane one in the hands of most marketers — both stand out and trigger an emotional connection. What follows is a shipping […]

Learn More December 19, 2007

1,210 Marketers Report Their Email Strategies

Marketing Sherpa has done another of its Benchmark Guides, this one on Email Marketing. An executive summary gives a preview of what over 1,000 email marketers are doing, and what's working for them. But the serious comparative data comes with a price tag … $347 plus S&H. If I were raising $350,000+ from email appeals, […]

Learn More December 18, 2007

10 Principles To Inspire Your Brand

Here are ten principles to consider as you go about defining and communicating your brand. Offered by marketer Max Kalehoff, they distill neatly what others take books to say. As a nonprofiteer, whether you think of your organization as being in the brand-building business or not, you are. Because, regardless of what you consciously do […]

Learn More December 17, 2007

Is This Bait & Switch? – II

Last week, I described this email marketing scenario … League of Conservation Voters (whose e-list I'm happily on) sends me an email introducing an embedded call-to-action from Defenders of Wildlife. I respond to the Defenders appeal, but opt-out of further contact. Defenders backs off awhile, then hits me with a succession of e-appeals. I asked […]

Learn More December 14, 2007

Sweating The Details

Thanks to Marketing Profs for pointing us to this in-flight safety video from Virgin America. MPs' point is: if the airline is so attentive to pleasing its customers that it went to the trouble of making more bearable the conventional safety video none of us watch, think how careful they must be about improving the […]

Learn More December 13, 2007

Financial Times Series On Philanthropy

London's Financial Times has just e-published an interesting series of articles (a dozen or so), called Understanding Global Philanthropy. Among the topics explored … the globalization of philanthropy as technology enables donors to become more confidently engaged with distant places and causes; the impact of online technology on fundraising practices; the move to greater transparency […]

Learn More December 12, 2007