Award Winning Blog - Agitator

Online Donors Make Bigger Gifts, Despite AmEx Study

A recent study sponsored by American Express said that online and offline donations were generally the same size. In this memorandum, Guest Agitators Nick Allen of Donordigital and Rob Harris of Target Analysis Group take exception. They argue that the hard data based on actual giving across a broad spectrum of nonprofits clearly establish that […]

Learn More November 26, 2007

Charity Navigator Panned

Writing as a guest on the Tactical Philanthropy blog this week, Michael Soper, formerly SVP of Development at PBS and WETA, has written the article I've just never gotten around to writing. The title tells it all: Strong Marketing of a Weak Success Measure: Charity Navigator Vital Mission Hides Flawed Rankings. Soper describes well how […]

Learn More November 21, 2007

The Secret Sauce Of Brand Loyalty

Here's a report on top brands as researched by marketing consultancy Brand Keys. #1 on the list is Google; #2 is Yahoo. Catalog-driven companies do well, led by L.L.Bean at #4 and J. Crew at #6 (Sears, Eddie Bauer and Land's End were in the top 25). The report cited above mentions convenience as a […]

Learn More November 20, 2007

Direct Mail Dinosaur Advice On Online Fundraising

Just like the title says, here are five useful tips on online fundraising from avowed direct mail dinosaur Karen Taggart at care2. Read the details here. 1. Segment your file. 2. Incorporate variable ask strings. 3. Code, code, and code some more. 4. Analyze your returns at the end of a series. 5. Evaluate success […]

Learn More November 19, 2007

Stand And Deliver

Here's a great, succinct list of tips for making effective stand-up presentations. From Chris Brogan, a blogger on social media & networking. Tom

Learn More November 16, 2007

Good Idea From North Carolina

Todd Cohen at Philanthropy Journal reports here on Nonprofit Awareness Month, a collective effort in North Carolina to foster awareness of the role nonprofits play in the state and to encourage volunteerism and giving. Something nonprofits in other states might want to try. Roger & Tom

Learn More November 15, 2007