Award Winning Blog - Agitator

WARNING: Here Comes the Direct Mail Temperance Union

No sooner had we filed yesterday's post reporting that online fundraising may account for only 1% to 5% of total non-profit contributions than our inbox revealed the latest attack on a major fundraising workhorse — Direct Mail. On top of our stack was a piece by Laura Novak in the New York Times titled “For-Profit […]

Learn More September 14, 2007

Internet Fundraising Continues to Climb

Inside Indiana Business reports that internet and e-mail fundraising continues to be “increasingly successful”. Citing the latest Philanthropic Giving Index survey released Tuesday by The Center on Philanthropy at Indiana University ,34.4% of the 164 non-profits responding to the survey reported “success” with internet fundraising and e-mail solicitations– a more than double percentage increase since […]

Learn More September 13, 2007

Check Out Unity08

Unity08 is an online political movement that aims to offer the American voters an alternative choice to the major party candidates on Election Day 2008. They plan to conduct an online nominating process — over 100,000 delegates have signed up so far — and then to get the selected Presidential and Vice-Presidential nominees on the […]

Learn More September 12, 2007

How Important Is Your Website?

Sue Woodward sends this report based on a survey her firm, Mindshare Interactive Campaigns, conducted with Harris Interactive. The sample consisted of adults who volunteered, donated or advocated for a nonprofit in the past twelve months. Sue's main takeaways: 1. Your website is your storefront … make sure it is attractive, informative and free of […]

Learn More September 11, 2007

Seizing The Moment To Raise Money

Adam Church, an intern at Craver, Mathews, Smith & Company, wrote this instructive account of how three animal welfare organizations leveraged the Michael Vick abomination to raise funds online for their causes. Adam's verdict: Humane Society of the U.S. did the best job at following the case, but PETA had the strongest overall email fundraising […]

Learn More September 10, 2007

Raising Money Is Part Of The Job

The Boston Globe breathlessly reports here that nonprofits in the Boston area are discovering that program staff should be enlisted in the fundraising process. Really?! Holy cow! What a breakthrough! Observes the Globe: “With competition for donor dollars growing ever stiffer, many nonprofit organizations no longer consider fund-raising and marketing the exclusive realms of development […]

Learn More September 7, 2007